The Business Of Desi Tv Shows And Films

It was when the Bollywood superstar made his career doing a small role in the most popular desi TV show "Circus"

. Shahrukh Khan who made his career enacting the role of Raghavan, a Malayalee / Keralite Circus person and later became the most desirable actor of Bollywood, gave his brilliant performance in a short span. "Circus" started in the year 1989 and was short-lived for the next year. Taking him as an example many daily soaps actors have turned to do either full-fledged role or as a cameo in the movies. Similarly, the big screen actors are now taking help of TV shows and making a guest appearance either as a judge or a host in the reality programs or TV serials. The actors from both the ends are creating a strong presence in either small or big screens. The reason behind this is both are viewed by large viewing audiences especially the TV programs draw thick population. It is for this reason the actor of an upcoming film promotes his movie through TV programs.

Very thin number keep a daily update on the upcoming movie releases while the majority prefer watching the TV programs on regular bases. It is for this, TV channels like Star Plus In USA, colors channels, Sony TV and many more have profited in terms of earnings and witnessed a high number of TRP. And looking on the success of the TV serials the actors are making use of the south Asian channels to promote their upcoming movie. They recite dialogues of their movie or dance on the songs of the film; this is nothing but to make people aware about the movie so that they could watch it at the nearest theater. Similarly, small screen actors are looking forward to make cameo appearance in the movies alongside superstars. So that someday they could become the next superstar. You can now look that how the actors from different end are trying to manipulate their presence as a word of promotion, but this is purely business. The TV shows profit with different desi TV programs such as reality programs, game shows and other daily soaps while the films highlight their arrival through promotions.

Well, whatever, maybe the circumstances the actors from both the ends profit either through promotion or by moving onto big screen to pursue their career. But talking about the regular audiences, it is on them to grade the TV shows and the movies. Today, people are finding the Desi TV programs as their biggest source of entertainment and while movies act as a part-timers.

by: Melissa Smith

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