The Business Strategic Consulting Guide To Creating Company Surveys

You may not know it but business strategic consulting professionals believe in the power of surveys

. Surveys allow you to tap into the minds of your employees. If you think you know everything about the people who work for you and what they need, think again.

According to studies, you probably only know about 10% of what your employees really need or want. That means you've got 90% to make up for. A quick and easy way to get past these percentages is to conduct a survey. Mind you, for employees to actually answer a survey is to allow them to remain anonymous. This way, those employees who have negative feedback will not feel frightened or embarrassed to voice out their opinion.

As business strategic consulting professionals, you should invest some effort in finding the right survey tool for your company. Bear in mind that it's the effort and not necessarily money. There are lots of tools that you can use that offer different kinds of surveys, different question types and different interfaces. It isn't necessarily just a question of cost; rather how beneficial will it be for you.

The planning for your survey should go hand in hand with the strategic planning session you have for the whole company - or even beforehand. This is because your surveys will be based on the strategies you employ and vice versa. Sending out surveys beforehand allows you to stay on track so that you can stop wasting time on efforts that may be taken negatively or at least plan for the employee consensus.

Make sure that the data from the surveys are captured raw. Don't have the data input into some sort of program to calculate results. You have to correctly analyze surveys to understand their full potential and sometimes a little bit of fiddling around in formatting can help improve your approach. This can then be used for surveys down the line.

Surveys are undoubtedly useful, albeit sometimes hard to administer. It is for this reason that you should make sure your surveys are well-planned and well-thought out. As business strategic consulting professionals, we definitely advise you to use them.

by: Claire Burns

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