The Changes The Internet Has Brought To The Auto Industry
The internet has brought about many changes to how the auto industry markets their businesses
. The auto industry consists of various counter parts; basically anything to do with your vehicle is part of the auto industry. So, car sales, parts suppliers, mechanics garages, body shops, insurance companies, towing companies and even rental agencies are all linked to the auto industry. The way they used to market to their customers was through offline advertising. Offline advertising is still a large part of the auto industry but online marketing has begun to take a chunk out of the marketing budget. Before a company had to spend thousands of dollars on a radio ad, billboard or commercial that would only reach a small targeted audience. But today businesses can spend as little as nothing to place ads online that will generate leads to millions of potential customers.
The social networks have taken over our lives and they are now the main way we communicate with friends and family. We log onto our social networks and share pictures, funny jokes, what we are doing and what we plan to do and just socialize with others on our friend list. Businesses have begun to realize the importance of these networks and have created their own profile pages to get noticed by the millions that are on these sites. Through linking their profile to a few audience members they can reach millions of potential customers with little to no effort. The companies can simply create a special or an offer that is exclusive to the users on their page and as the ones who are already fans start to share their savings with their friends and so on and so on there is no limit as to the amount of people that can be reached with that one advertisement.
Another method for online marketing is to use online directories and mobile apps. Most people turn to the internet first when they are looking for a business or a product, so without having an online listing the business loses any potential sale from that user. Creating a business listing online is one thing but having a mobile app created is another. Since most people have smart phones, GPS devices or other hand held devices that offer internet service it is imperative to a business"s success to have an app created for those mobile users. The mobile app will create an easy way for the user to view the company website and they will have access to the links and the information that is on the site. There can be hot buttons created to make for easy viewing and browsing such as search bars to find the auto parts they are looking for by simply typing in a description and then an easy way to add it to a virtual cart and checkout without any frustration. People love the idea of convenience and the internet offers just that, so as the times have changed and the needs of the people have been altered the auto parts industry has done their best to keep up.
by: Gold Burg