The Color Of Your Joint Venture Brand: How It Influences Profits
Did you know that color has amazing psychological factors
? Color has been proven to stimulate emotional responses and moods in people. If you have formed a joint venture and are marketing a joint product or service under your JV brand, then take these colorful tips and advice to heart when you develop your marketing materials.
What Do Your JV's Colors Say?
What colors have you chosen for your JV brand? Why did you choose them? Sometimes, business owners don't stop to think about why we make certain choices. For instance if your favorite color is purple but your business is in the financial industry, you may be wise to research and think about using the color green as your business branding color. Green is associated with the color of money and wealth. Color plays a large psychological factor in how your customers perceive your business and respond to your products.
Color and Cost: The Relationship
Now your JV is ready to market and sell your new product. What color or colors will you choose? First, think of all the marketing materials you will need, such as letterhead, envelopes, business cards, and brochures. The colors will need to be printed on them, and thus, you must consider cost as well. Fewer colors mean cheaper cost. Do you have a JV logo? Even if you use names, the font and font color have importance.
Colors enhance your JV's appearance, and influence your customers' behavior. Consider for instance a restaurant. Most popular chain restaurants use the colors red and orange. These colors have been determined to stimulate appetite and encourage diners to eat more quickly. Just what a restaurant wants in a customer!
Consider the Cultural Influences
There are many cultural differences in color psychology, however. So it would be wise to consider your target market. If your JV plans to export products to other countries, your color choices could be devastating. As an example, in North America we generally consider black the color of death, but in China, white represents death. And in Brazil purple is the color of death. Consider these factors as well.
Generally, in North American culture, consumers are affected psychologically by certain colors:
Red - Excitement, danger, power intensity, love, passion. Red is a very noticeable color and is known to stimulate heartbeat and respiration.
Blue - Cool, trust, reliability, peace. Blue is the most popular color. It causes peaceful and tranquil feelings.
Green - Nature, wealth, growth, abundance. Green is a calming and refreshing color, and darker green is associated with wealth and money.
Yellow - Warmth, happiness, sunshine. An optimistic color that enhances concentration and speeds metabolism. Be careful not to overuse yellow as it can be overpowering.
Purple - Royal, dignity, spirituality. Also associated with luxury and sophistication.
White - Pure, clean, virginal, innocence. Also a neutral color.
Black - Authority, power, death, villainous.
These are just a few of the main colors used in marketing and branding a business. The many colors of the spectrum are at your disposal. Choose them wisely for your JV branding efforts.
by: Christian Fea
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