The Consumer Is The Key

The consumer is the most important factor in any organization

. It is the consumer that provides the resources of any business. They provide the means to allow a business to grow and develop. A consumers satisfaction with the service and products offered is vital to this particular growth. It is a known fact by any business that without satisfied consumers their businesses shall fold and cease to exist. Getting the consumers feedback and giving them a means to provide this easily and in real-time is crucial to any business.

In the past researchers would have to hire people to test and give their thoughts about particular services and products, after which they will have to distribute survey forms, and ask consumers in the public to participate in a product review as the product is launched and introduced. Most people would shy away from this as they feel that they have more important things to do, others feel shy to do so because they dont want their names to come up or be listed. This increased the cost and limited the amount of data that researchers are able to gather. All these and more have been addressed by mobile research methods.

Statistical data through mobile market research is not dependent on time or place. This allows surveys that are done through mobile phones are allowed the flexibility of it being conducted anywhere and at any time that the participants such as target consumers to respond to them at their most convenient time. Reaching these respondents is also easy, as they will most likely carry their mobile phone devices with them on a regular basis allowing them to immediately share their personal thoughts and feedback with regards particular products at any given time. The way mobile phones are set up those special moment are now easily captured and shared. With the accessibility of the Internet now available through their mobile phones, consumers can now easily share their thoughts about the products as they inspect them prior to purchase.

One such tool that researchers can use is through mobile surveys. Mobile Survey forms can be easily integrated with the products via QR codes which mobile phones are now able to scan with their built-in cameras allowing people to see what the product is offering and getting their feedback at the same time as they are considering purchasing the product or service is an enticing method to gathering their responses. This is consistent with the study made by many research companies such as Globalpark showing that approximately 35% of participants answered the mobile surveys answered the mobile surveys within 2 hours. The more a mobile survey is playfully designed and include promos that can be easily attached to it allow the survey to be more attractive and motivating to answer. This would also attract the youth and technologically savvy people.

There are many other ways that mobile research methods can be used to attract consumers to participate in market research, all it takes is a bit of creative thinking and a bit of technological know how. People are now more connected through their mobile phones as it allows them to do the things that they normally could only do with their computers. Now through their mobile phones they can get information about products they are considering to purchase in real-time and it is that same tool with which they can share information about them to researchers that are open minded enough to them data through this means as well.

by: Ron Jacobsen

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