The Content Industry Has Launched Digital Tv Revolution - Digital Tv, Content Revolution - Hc

With the era of post-translational, China Digital TV Value-added service into the

turning point of development, more and more people began to enter the field, from network operators to transform the value-added business platform to build the planning, implementation. When complete the whole translation operator, the next step a profit of support points, to rely on value added business, it has been a consensus within the industry.

Especially after 2009, it is imperative to develop value-added services, become more clear than ever, value-added services will face great opportunities for development. At the recent 17th session CCBN Thematic reports show the information was received, our figures TV Users have access to 50 million scale, the policy of promotion, digital TV customers will have great growth. But the digital TV market, how much cake can be the key component of the SARFT Establish the "industrialization" of the general direction, the cable digital TV Value added services Radio Administration to seek a breakthrough in the key content resources, value-added business development in the situation overwhelming the content will be the focus of competition, cable networks and content providers will be the biggest beneficiary of value-added services.

Digital television has the greatest potential value-added services, the most broad market, but would like a broad "Blue Ocean" is not easy to swim, in the development of value-added services in the digital TV reality facing two major challenges :

The one hand, traditional television content has been difficult to meet people's new blood needs of the Internet age, the current digital television platforms, traditional video programming to remove the contents of the scarcity of resources other than the fact that radio and television operators have been looking for value-added services breakthrough. Radio TV operators adhering to the principle of open, active resources, the introduction of various content providers for digital television operators to provide a broad space for increasingly sophisticated technology for operators to carry out value-added services provided follow-up technical support. However, the limited power, the digital television business, short-board value-added content is still, the lack of attractive content value-added business development of digital television is another obstacle. This is an era of content is king, but also the contents of the era of scarcity.

The other hand, some forward-looking, traditional content providers have seen the advantages of the contents of the digital TV industry wide development space, they are doing to try to expand in this area. But the weak force and the inadequate understanding of the industry so that they do very good in other areas of content providers in the development of digital TV industry is very difficult. But cause more good, strong content providers an important reason for slow development, is their digital TV remains on the sidelines, content providers do not know how to get this new area, do not know the mode of operation in this area, At the same time, technically limited.

In this context, to make digital TV value-added services to healthy development track, integrating various types of content resources into the industry as a mission. But the industry are generally considered: the integration of the industry chain too difficult. How to operators and content providers to better communicate with them? As the leading digital TV value-added business platform provider, robust network to make a positive first try. It is reported that robust network has been working vigorously to seek and various types of content providers Cooperation , Will be more and better content into digital television, to help operators expand value-added forms of business. At present, hundreds of CP / SP companies are actively collaborating with the robust network, hopes to open with iPanel mature technology platform, a common variety of digital TV value-added services.

To try more new business and more rich content to introduce digital television, the quest for value-added business model, opening up new roads, robust network adhering to the open, cooperative and win-win attitude, seeking cooperation with content providers, At the same time as the content provider system technical support. It is reported that in mid-May, robust network will join the first meeting of hundreds of content providers within the digital TV industry's largest content providers, the General Assembly, the digital television industry, the content of this imminent revolution. Direct contact with operators at the demand for digital TV market to understand the market demand for CP on how the new model into digital television industry, more and better content to the introduction of digital television industry for operators to provide a steady stream of support, and make the content truly achieve its proper value. Value in the digital television broad "Blue Ocean" will draw robust platform for content providers, and the whole industry value chain to share an attractive piece of cake business.

by: gaga

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