The Development Of New Ideas Need New Drinks - Beverages, Marketing - Food Industry

China Beverages Market as one of the rapidly developing market

, has become an important part of the world market, annual production of beverages in 2008 exceeded 6,000 tons, up more than 20%. With thirst-quenching beverage, nutrition and other functions, has become the people's daily life necessities. With the improvement of living standard, the type of beverage consumers, taste and function have more demand. Therefore, to keep developing new products, increase market share, enhance brand value, a number of listed companies in the common pursuit of drinks.

International financial crisis has brought China's beverage consumption had a definite impact, but national policy, guidance and support to the beverage industry is an important opportunity to usher in their own development, greatly increasing the national income of farmers and low-income policy Beverage consumption is expected to increase. Therefore, under the new market opportunities and intense competition in the industry, to grasp the new situation, with new ideas to develop new products, an enterprise measures necessary to achieve stability and development. So from what aspects of the business, leading the daily consumption Drinks Expand market coverage in the front?

First to market-oriented new product development. At present, Juice Beverage companies, product structure does not completely fit the structure of the market demand is still there, such as concentrated fruit juice consumption on two problems: concentrated apple juice more dependent on exports, domestic market to be open; concentrated orange juice most of the dependence on imports, the domestic processing lag. There are tropical fruit juice, processed berries are relatively backward. In addition, China is Tea The consumer, but in short supply, the rich Tea Processing and utilization of resources to be fully and develop more flavor tea.

According to this, listed companies must first open thinking, in-depth research the current needs of ordinary people, according to changes in consumption structure timely adjustment of product structure, and actively explore new areas of consumption. How do people drink restaurants in better integration, how to combine people's health demands, whether for breakfast cereal beverages of the provision of new ideas quickly? These issues will in the near future, the new drinks in various enterprises find the answers.

Second, we must focus on rural market development. In expanding domestic demand and promote economic growth these policies, to improve low-income groups such as the treatment target level of social security, increasing urban and rural allowances to continue to enhance the level of basic pensions for enterprise retirees and subsistence allowances entitled groups were raised on standard measures schedule. In 2008, the national average per capita consumption of beverage has reached 43 kg / year, but consumption of urban and rural areas are large differences in volume, the growth in urban per capita consumption is relatively stable, but still a low-consumption in rural areas, the future income of peasants will be drastically increased, low-value consumable beverage as fast moving consumer goods, has a huge market in rural areas.

Therefore, enterprises should develop according to the actual needs of rural areas the corresponding new products and establish a distribution network. Among these, the in-depth research is important, if the production of species and the actual spending power of the number of discrepancies, you need to enterprises with more money and effort to adjust the product, and if the characteristics of the market into circulation a new beverage line with the actual needs of the rural market , the operating costs of enterprises will fall down.

Is necessary to further consolidate the market sales of new products. Regular water and soil of the people have experiences, shelves often breeds a new drink: the new taste of tomato juice, cereal drinks, suitable for different ages Milk So, over time, some of them well-known product quickly into the thousands of families, and some products can not open the market late. In addition to market demand, ability to grasp the difference, the sales strategy and channel is also an important factor in consolidating the market new products. Beverages Listed companies should be based on sales, and adjust production capacity, update variety, rational distribution of regional sales network, multi-channel to attract more investment, strengthen the brand building and publicity, and gradually form a industrial scale. I believe that the policy of expanding domestic demand and business under the guidance of the efforts of the domestic beverage consumption increased and the steady and healthy development is worth the wait.

by: gaga

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