In recent times digital signage systems have become more and more popular in Britain and beyond
. With the economic situation hopefully improving more and more organisations are turning to digital signage in order to advertise their brand and keep up to date with technology.
It has been suggested that in Australia the digital signage market is expected to grow by up to 12% year on year in order to reach an estimated value of around 59 million dollars by 2013. The statistics were released in the Australian Digital Signage Systems Market Report 2010 recently.
The worldwide financial crisis has made many companies cut back on costs and spending on marketing and some signage companies have experienced lengthy sales negotiations although interest in digital signage methods is growing rapidly. One of the biggest reasons for the sudden boost to the industry is down to the reduction of the price of plasma and LCD screens in the last year.
High profile vendors such as HP are increasing their effort in edging into the local market. Telstra recently launched a digital signage solution which is believed to be likely to become a big success.
The study identified the fact that the present market is very fragmented and that many channels are ill equipped to deal with the complexity projects entail; this is expected to raise the amount of mergers over the coming years, to solve the problem.
The digital signage industry is said to expect to increase interactivity with the use of mobile devices such as the iphone and android. Social media applications such as twitter and facebook are said to also be expected to increase mobility within the digital signage industry.
Demand for digital signage systems over the one and a half year period have revolved around public display areas such as in airports (the Larnaca and Johannesburg airport development), cinema complexes and in many retail outlets. New signage systems are emerging and more and more financial service branches and transport locations such as subway stations (the state of the art Tokyo development) are being installed.