The Dynamics Of Self Publishing - Part One
For many writers the dream is to be able to 'speak' directly to their readers without the bother or expense of editors and publishers
. Being able to write without restrictions is a brilliant idea for any writer , many find the thought quite liberating and it can be a stimulating idea in the dynamics of self publishing.
When a traditional publisher takes on a book for publication they are taking a significant gamble with their own money. With risk comes the expectation of reward, and they use their internal operations, including editors and designers, to help make sure that the book will appeal to the widest market.
So, as the publisher is putting up the money, then their people will have a major control on the finished book, even if it is not quite what the author wanted. The writer's plans are then subjugated to the publishers desire to print what will sell.
As a self publisher then you take all the risk - but you can balance that against the problems of traditional publishing. Your cash gamble can be limited, tens of dollars rather than tens of thousands; you are risking time and reputation, not cash.
Further, you will carry the can for the project as well. It is up to you to find, or act as, an editor, designer, project manager, manuscript preparer and so on. Many of these you can do yourself, but always ask yourself if that is the best way to get the result you are seeking.
Why self-publish anyway? Unless you have written something with mass appeal, one that people really would buy from a bookstore, then self publishing is probably the way to go - especially if you want to make some money from your efforts. It is not always straightforward, there's plenty to find out as you progress, but none of it is very difficult and you can get help from many sources.
Here are the three main stages when self publishing
* Authoring the publication's content
* Preparing the completed publication for printing and sale including preparing the design and all contents, e.g. Table of Contents, end matter, illustrations, covers .
* Developing a marketing and promotion plan and making it work.
If ever there was a dynamics of self publishing then this is it!
To begin, then is the writing. Because you are not using a publisher the content is completely up to you. If you are selling for gain then you should pick a topic that many will want to purchase, so do your investigation thoroughly. Only then write your book or manual in an engaging but straightforward way.
This is where your editor can help. Your editor can be a friend who has a critical eye, can identify language errors, spelling mistakes and information or plot inconsistencies at 50 paces. Choose someone whose opinion you respect. It's well worth while getting another pair of eyes to check your book so that it will be the best it can be.
Remember, as you write make your words reach out to your reader. If you are writing something technical or instructional then you do this through clarity of style, if you are writing a novel then it is the characters who come alive and the plot that drives the reader forwards to get that response. You are listening for the reader to say to themselves "I really get this, I want more".
I'll cover the other two stages in further articles, look out for them with the same title "The Dynamics Of Self Publishing", Part Two and Part Three.
by: Tony Lord
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