The Evolution of Marketing - On-Line Versus Off-Line
Off-line Marketing
Off-line Marketing
Whatever happened to good old fashioned marketing? Well it's still out there and people running businesses are still making profits, using techniques that have helped them build their businesses in the past. Things like advertising in brochures, local and national directories, advertising through press releases, billboards, bumper stickers, leaflets and flyers ... are all still good methods of attracting customers.
Manage these well and they will still remain profitable forms of marketing. Another method was Networking clubs, providing a way forward for businesses and individuals to promote themselves ... they still exist today.
So what has changed?
Well if you look at it from my perspective, not a great deal, other than technology and the medias used ... the basics are still the same.
The 4 P's are still evident ... Price, Place, Product and Promotion still have to be carefully considered.
Price ... can still be an issue, but it still remains a fact that it is the value you add to your product or service that is key.
Place ... this has just gone universal at a touch of a button, however you do still need to look for niches in the global market where you can fit into.
Product ... it almost goes without saying that the days are long gone that you can sell any old product to people that don't really want it. The product has to fit the niche you are targeting and again value has to be attached.
Promotion ... in some ways has changed the least, you just have to use new methods of media to get your offering and Unique Selling Points (USP)across.
On-line Marketing
Well now it is truly global, with a wealth of information at your finger tips. Back in its inception did we really, truly believe that the internet could really grow into what we see today. If we are all totally honest with ourselves, I bet we all had our doubts.
But, here we are and yes the similar principles of old fashioned marketing do still have a place in the new world. You still have to discover what is unique about you, you still have to write informative copy to use in all your articles, press releases and capture pages.
What' more, you still have to find ways of bringing people to your shop window, it's just changed into a virtual one!
However, the biggest change I believe, between the two forms of marketing and the most dynamic, is the emergence of social networking sites. Now I'm sure I don't have to name them all, you know them yourself ... you've only got to look to the right of the screen and you'll see some logos!
To ensure the success of your Internet marketing business you have to be able to communicate and provide value to your followers and friends.
What's In It For Me? WIIFM
Well there's a question. That's what so many people are governed by these days, and I suppose to be perfectly honest it hasn't changed much over the years ... if anything, it's just got a whole lot worse!
You see, your every day person in the street is getting more and more pressures put upon their time, money and other commitments ... that they seem to be automatically making decisions based on WIIFM.
I have a slightly different view of it all, you see I still fervently believe that ...
"The quality of the relationships you have with friends, family and colleagues will ultimately determine the quality of the results you will get in life"
So don't go around all day making destructive comments or sarcastic remarks, because all these actually do, intentionally or unintentionally, serve no other purpose than to put people down!
www.YourZZZcash.com The Evolution of Marketing - On-Line Versus Off-Line
By: Baz Smith
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