One Minute Video Mandate, The Fastest Minute In Business
How is your attention span online nowadays?
Did you know that every minute there is 24 hours of video that is uploaded to YouTube.com? Wow. I find that to be an incredible number to even comprehend let alone to think about watching any of it. If you are like me, you have too many other things packed into your day to sit in front of your computer and watch hours (or even minutes) of video. For me, it's work a little bit and then try to maximize family time!
Yes, you may find me checking out a particular video of something that is recommended to me like the recent "Paparazzi" video of 6th grader Greyson Chance. If you haven't seen it you need to check it out. Cashmaps were originally conceived and built around a single premise: CLARITY
I simply became sick and tired of all of the clutter that existed and that was being communicated on how to help entrepreneurs and business owners to be successful. With Cashmaps, we eliminate the clutter and give you only the step-by-step actions that you need to take in order to achieve a particular objective.
Last week, I passed along a related mandate to our Cashmap team concerning our videos. Effective immediately, we're not going to put out any video longer than 60 seconds in content (not including the entrance or exit bumpers)
Why? There is simply no need or space for fluff content in today's busy world. We're going to tell you exactly what you need to know in 60 seconds or less. We're going to eliminate any clutter and streamline the important message that you needthe same way that our Cashmapscommunicate key actions to you.