The Future Of Digital Signage Technology

The future of advertising is today spelt in black and white

, digital signage technology. This is clearly the future of out-of-home advertising. Current modern advertising is plagued by far too many messages in the market place, confusing the audience and even becoming a bore. Yet despite advertising being shunned by audiences when featured on traditional mediums like the TV and the press, the costs are escalating. Businesses are now looking for new advertising forums that will captivate the market and influence it positively towards making purchases.

The answer seems to have been presented in the form of digital signage. The medium has reinvigorated advertising mediums and in no lean terms solved the problem of reaching to splintered audiences not watching TV. These ads are practically seen by the said audiences traveling on highways where the bill boards are erected. With digital signage businesses can interact with their clientele at the point-of-purchase and on both in-door and out-of-door placements. Digital signage advertising today utilizes state-of-the-art display technology like plasma screens which are to say the least very appealing.

Using digital signage as described, retailers can now reach out to potential customers who are ready and willing to make purchases. It is becoming much easier to influence prospective customers towards making purchases. This represents an almost 100% market penetration. At the end of the day that is the ultimate intent of advertising, to bolster outreach and increase sales. Digital signage advertising costs are a fraction of advertising costs incurred using other media and this cost effectiveness is something that all successful businesses endeavor to capitalize on.

The good thing about digital signage is that it is applicable for use for a versatile range of business types such as Grocers, book stores, specialty retailers, restaurants, banks and department stores, such businesses can always use digital signage network systems to advertise their own products and services or to host third-party companies on the display for a monthly rate. Either way, installing the displays becomes a source of extra income for a business. This is a sophisticated, highly appealing mode of advertising that makes a lasting impression on an audience, one incomparable with other forms of advertising such as static content posters.

Research has established that 70% of all purchase decisions are made in retail stores and not at home. That means that the adverts featured on TV, radio and the press cannot compare in efficiency with adverts featured in stores and retail outlets. With the ever increasing innovation and creativity in the use of digital signage installations, it is very easy to predict an increasing importance and usage of the technology by businesses in the 21st century.

by: Lorraine Williams

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