The Future Of Skincare: Capitalizing On Emerging Trends And Changing Preferences

Introduction

Introduction

Skincare consumers deem value-for-money to be the main consideration when purchasing category products, but many factors impact choice. Brand is generally not as important to oral hygiene consumers as either moisturizing benefits or overall product efficacy. Yet consumers are clearly quality conscious.

Scope

*Detailed insights and analysis documenting consumers' attitudes towards skincare and the drivers and inhibitors of consumption habits

*Data highlighting the importance consumers place on different skincare product features and the frequency of using these products

*Strategic conclusions combined with actionable recommendations for all industry players looking to fully capitalize on this category

*Covers: France, Germany, Italy, Neths, Spain, Sweden, UK, US, Australia, Japan, S. Korea, China, India, Brazil, Russia, UAE and Saudi Arabia

Highlights

Skincare forms the largest part of the overall personal care market in volume terms. In 2009, around 15% of all spend on personal care came in the skincare category. This figure rises further in Asia Pacific, where one in five US dollars spent is on a skincare product

Consumers clearly believe that taking care of their skin is one of the most important parts of their overall health and beauty regimes. Research shows that more consumers rated taking care of their skin as 'important' than they did for looking their best in day-to-day life, highlighting how pivotal skincare is to the majority

It is apparent that majorities of consumers globally are concerned by differing skincare issues covered in research. In particular, minimizing body odor and sweat was an issue of concern; more than half of respondents claimed to be both concerned about this issue AND actively using skincare products to address the issue

Reasons to Purchase

*Consumer understanding: obtain a detailed understanding of consumer attitudes and behaviors towards skincare products by accessing unique data

*Market understanding: identify the key markets and product innovation trends in 17 countries across five geographic territories

*Ideation: find inspiration for innovative skincare formulations and product positioning which cater to the overwhelming consumer emphasis on value

Table of Contents :

"Overview 1

Catalyst 1

Summary 1

Table of Contents 2

Table of figures 3

Table of tables 4

THE FUTURE DECODED 5

INTRODUCTION: Skincare is a major component of the overall personal care market 5

This report is one in a series of five category focused reports outlining personal care trends 6

Skincare is the biggest individual component of overall personal care spend in many regions 6

Today's skincare market is subject to a number of drivers and inhibitors 8

TREND: 'Visual Culture' and an associated pre-occupation with appearance is the defining trend in the personal care space across product categories 10

Image is important to consumers even if they do not significantly feel societal pressure to look good - at least consciously 11

There is scope for consumers to feel happier about their appearance, given the pressure to conform to demanding beauty ideals associated with contemporary society 18

Key takeouts and implications: Visual Culture is the core macro-trend influencing personal care habits. Consumers generally feel it is important to look their best, which is fueling skincare product usage 22

TREND: Countries with long traditions of 'skincare management' have the largest, most established skincare markets 23

France has a reputation as a skincare knowledge center and consumers here have regular skincare routines 24

The US is the second largest skincare market in the world, with growth in hand care forecast to be strong 26

The Japanese purchase high amounts of skincare products as caring for skin forms a key element of their beauty routines 27

Skin whitening creams form an important basis of Middle Eastern women's skincare regimes 30

Most consumers are spending longer on their skincare regimes which is reflected by user occasion growth 32

Key takeouts and implications: emerging markets offer significant growth potential as more affluent consumers purchase skincare products 35

INSIGHT: Value-for-money is the main skincare product attribute desired by consumers 36

While private labels still struggle behind branded skincare products, the recession and a propensity to seek value-for-money are fuelling demand 43

Key takeouts and implications: consumers are constantly seeking out value-for-money, even in skincare, so the threat from private label products cannot be ignored, despite current low penetration rates 50

INSIGHT: Consumers are becoming more demanding of skincare products that address particular skin problems which is leading to more innovative forms of skincare solutions 51

Body odor and skin dryness are two of the main skin related problems consumers are concerned about 53

Body shape and tone issues are mainly of concern to women, but have a lack of consumer trust 54

Numerous creams have emerged on the market that claim to reduce cellulite and tone skin 55

While body tone concerns some consumers, skepticism is a problem for manufacturers of tonal and cellulite creams 56

Adult acne and rosacea are problems for a minority of consumers but form a significant niche market 64

Teen skin brands address teen insecurities and the desire to look good in front of their peers 65

Eczema and sensitive skin conditions are being more frequently reported 67

Key takeouts and implications: consumers will purchase more customized skincare but only if its efficacy is proven 72

INSIGHT: Consumers in different lifestages desire products relevant to their own needs 72

Pregnant women have unique demands for stretch mark creams 73

Baby skincare generally centers on natural formulations that are suitable for sensitive skin 74

Key takeouts and implications: consumers want products that are suited to their particular skin needs and which are well regarded by their peers 75

INSIGHT: Skincare remains underdeveloped in the male marketplace 75

Minimizing body odor and sweat is the biggest skincare concern among men 77

The scale and rate of growth in the female skincare market is continuing to outstrip that in the male market 78

Key takeouts and implications: a wide variety of skincare issues are of concern to many men, but encouragement is still needed to increase product usage 79

INSIGHT: Ethnic populations have their own unique customization demands 80

Multi-ethnic societies are growing, yet skincare is failing to address ethnic requirements 80

Whitening products are an important skincare requirement for many consumers with darker skins 82

Key take-outs and implications: growing multi ethnic societies create a high demand for products suitable for their skin types 85

INSIGHT: Efficacy is a top-of-mind consideration for a majority of consumers when purchasing skincare products, more so than brand consciousness 85

Consumer loyalty to skincare brands can easily switch if other brands are perceived as being more effective 85

Consumers' heavy focus on efficacy translates into quality consciousness, but not always brand consciousness 88

Key takeouts and implications: proven product efficacy can boost the sales of both high and low end brands 111

INSIGHT: Consumers are becoming more aware of the importance of protecting their skin from the effects of the sun, from both an aesthetic and health perspective 112

International bodies have warned against excessive sun exposure due to the risk of getting skin cancer 112

The suncare market is generally largest in hot countries, but growth is occurring in cooler regions 113

Consumers often do not heed advice to limit their exposure to the sun 115

Suncare treatments form a key niche area of anti-aging products 118

Sunbed usage is popular among some consumers but has been criticized by health bodies 118

Sunless tanning offers growth potential as consumers heed warnings to avoid the sun and sun beds 119

Key takeouts and implications: suncare products offer consumers the chance to enjoy the sun in a safe way 119

INSIGHT: Anti-aging skincare is core to the growing cosmeceuticals market 119

Anti-aging treatments are designed to address one or more of the seven signs of aging 120

The anti-aging skincare market is driven by aging populations and a desire by the Baby Boomer generation to stay younger for longer 121

There are five key ingredients in anti-aging skincare 124

Anti-aging treatments are focusing on new directions 125

Face lift alternatives 125

Gene based skincare 126

Oxygenating skincare 126

Non-face targeted anti-aging creams 128

Marketers are targeting both young and old women with anti-aging preventers and treatments 130

Key takeouts and implications: anti-aging skincare will remain the strongest driver of market growth which marketers are willing to invest in 130

INSIGHT: Natural and ethical skincare is of growing appeal to consumers 131

Consumer interest in natural/organic and ethical/environmental skincare is relatively high 134

While middle-aged women form a key target market, opportunities have emerged to target more niche demographics 140

Natural and organic skincare is developing into a range of off-shoots 140

Ethical and environment friendly claims gaining appeal include Fairtrade and low carbon footprint 143

Consumers demand efficacy and product transparency to prove that natural and green skincare is as claimed 144

Key takeouts and implications: targeting a larger sector of society with natural and ethical products is achievable, but efficacy concerns need to be well addressed 147

INSIGHT: The internet has been a powerful medium for skincare promotion, working well alongside traditional marketing platforms 149

The importance placed on friends/family endorsement varies globally but is favored everywhere over other recommendations 149

Celebrity collaborations remain a popular means of promotion for skincare brands 152

The internet is a growing channel for skincare marketing and

For more information, please visit :

http://www.aarkstore.com/reports/The-Future-of-Skincare-Capitalizing-On-Emerging-Trends-and-Changing-Preferences-45138.html

by: Aarkstore Enterprise

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