The Future Of Video Content Convergence: Consumer Engagement Opportunities In Multi-platform Video

The convergence of broadcast, broadband and mobile technologies is creating a dynamic ontent everywhere

?consumer market context, forcing major transformation and potential restructuring in the consumer electronics, technology, telecoms and media industries, and especially for content creators, owners and publishers. It is the consumer that is driving these changes, forcing the seamless convergence of video content, and this is the essential background to this report. This report lays out the business case for the strategic adoption of video-centric direct consumer engagement, across multiple devices and multi-platforms, with a special focus on Internet connected TVs and other connected CE devices. These devices will create the opportunity for content publishers and brands to develop future over-the-top TV engagement and monetization strategies using a converged content planning discipline. The search for a winning consumer proposition is reflected in the convergence of a number of businesses onto the same ground, creating strong competition as well as potential for consumer confusion in the short term.

This report presents a situation analysis from a video consumption perspective as the basis for making a business case for content owners to move into direct, multi-channel engagement planning with their users. This will include chapters on the back-end platform issues surrounding multi-channel delivery of video, the new over-the-top TV landscape and the issue of monetization of video in this new content everywhere context. Finally, a chapter looking at Brand Generated Content and related over-the-top brand engagement opportunities arisng from a converged video consumption model.

Key features of this report

Overview of consumer consumption of video content across PC, mobile and TV

Identification of the key challenges facing traditional broadcasters and content providers in delivering seamless multi-channel VOD services

Actionable insight on content monetization in the evolving converged video consumer market

Examination of the alternative distribution opportunities & routes to market for content providers in over-the-top TV apps /content portals

Spotlight on over-the-top brand engagement & the rise of strategic branded video content and their impact on ad agency models

Key findings of this report

Users are not interested in device convergence; it is content convergence that counts. They are not aware of or interested in how their content is delivered and are increasingly looking for a unified experience that is location independent.

We are now entering the Internet era of TV whereby users can expect an increasingly ondemand and personal viewing experience and multichannel video consumption across multiple devices will have a profound effect on future content publishing and monetization.

Over-the-top TV effectively allows content owners to by-pass existing TV platforms and take their programming directly to the TV screen from the Internet, in effect becoming a media owner themselves.

Use this report to:

Gain a thorough understanding of future direction of the consumer-driven, converged Video Everywhere landscape

Understand the emerging commercial models / opportunities for the monetization of content in a multi-platform delivery future

Compare how different consumer platform owners, video aggregators and CE manufacturers are positioning and developing their OTT offerings

Gain an understanding on how to organize content for multi-channel leverage

Understand branded content /direct brand engagement strategies

To know more about this report & to buy a copy please visit :

http://www.visionshopsters.com/product/10408/The-Future-of-Video-Content-Convergence-Consumer-engagement-opportunities-in-multi-platform-video-and-over-the-top-TV.html

Contact us:

Visionshopsters

Ph : 91-22-40583020

Email: marketing@visionshopsters.com

Website : www.visionshopsters.com

by: Visionshopsters

POST COMMENT

Hair Transplant Could Be Other Methods Developed In The Future Saving Money For Future Obama Scholarships For Moms: There's Money To Improve Your Future Future Frolics Might Take A Staggering Turn For The Diverse If We Begin Producing Our Own Tuck And B Machines Of The Future Obama Grants For Mothers: Build For Your Future Obama Scholarships for Moms: There's Money to Improve Your Future Key Information to Know About Futures Contract Trading Incorporation 101: How To Choose The Right Name For Your Future Company Aarkstore Enterprise---european Shale Gas: A Threat To Gazprom's Future Its Future Importance And Wimax Futures And Options Trading Basics - The Basic Difference Between Futures and Options Trading Spelled Out Led Tube-intsead Of Fluorescent Tube In Future