The Future is going towards 3D technology

The Future is going towards 3D technology

Three-dimensional (3D) TV sets made by LG, Sony and Samsung hit the Indian market in April 2010 and even if volumes have remained small, manufacturers are betting on a swift take-off. Since James Cameron's highly profitable Avatar opened the door for 3D technology in cinemas, producers and broadcasters for the box have been rubbing their hands in glee, hoping to bank on life-like effects and the new sensations made possible.

Experts see football, Cricket and F1 as well as other forms of entertainment such as opera, ballet. Other types of images like those shown in news bulletins are thought to be inappropriate for the new medium.

"Unlike HD television, 3D doesn't mean a transformation of television in the short term. We're not going to tell the Indian: 'Tomorrow you have to get 3D or you won't have a telly'," .Market research firm sees sales in India reaching 200,000 units by the end of the year, and estimates sales for June 2010 alone at about 5000 sets. Manufacturers are more upbeat, aiming for half a million Televisions sold this year.

Prices for a 3D box start from around Rs.88, 000/-. The LG, Samsung has launched 3D tv and with all latest technologies. So do not hesitate at the time of buying a 3D television model, but at the same time, do not choose the first one we see in any store. There are also many price comparison websites like pricesbolo to get their latest prices and can buy online too.

WORLD CUP KICK-START

With major sport events planned for 2010, and especially the football World cup tournament, 3D unit sales should get a kick-start.

Text, like that on a scoreboard, is still uncomfortable to read in 3D, said Vince Pizzica, head of strategy, technology and research at France's Technicolor.

Some of the disadvantages of 3D technologies are:

Some shooting angles popular in 2D can be unsuitable in 3D, and cause headaches, nausea or even vomiting, experts say.

"The technology is not yet mastered and quality is still disparate," said Joseph Guegan, VP for technology at pay-TV group Canal Plus, which plans to air 3D versions of only a few programs this year, including sport.

Citing these visual issues as well as unanswered questions about financial returns, experts are not betting on a channel that would broadcast in 3D 24 hours a day.

"We still have to find the right recipe for TV, we've only got hypotheses today," says Gilles Maugars of broadcaster TF1.

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