The Great Mlm Dilemma

This article is about the very difficult position that many new network marketers are often in when they first start their business.

Here is what it sometimes looks like:

What you are doing:

- Spending a lot of time

- Spending a lot of money

Your goals; what you are working for:

- Desire for time freedom

- Desire for financial freedom

The dilemma, of course, in MLM is that you often start your business with the strong goal of financial independence and a huge desire for time freedom, but in the beginning time and money are what you have to sacrifice in many cases.

Take the money issue. While it is usually not a big investment to start a MLM business, there are often other fees associated with running your business. While none of these alone will likely break the bank, if you are not at least breaking even, there comes a point where you will slow down and start asking yourself "What am I doing here?". It is then that I have a serious conversation and really try to understand what is going on with my new marketers. Unfortunately, sometimes in the business, you have to invest money into your business before you have a return. You just need to be sure that it is reasonable and comfortable for your new marketers.

The second part of the dilemma is the time issue. I am still working towards time freedom. When most people first start this business that is usually part of what they are looking for too. But, there is an energy that sparks in people and they innocently get all caught up in the promise of a new business. They are on the phone all of the time, they are talking to prospects; they are talking to their upline, downline, sideline, anyline...anyone! And then, before you know it, the precious time that they had budgeted to their business has been gobbled up on various tasks. And then, the new network marketer is exhausted and frustrated and has very little results to show for it! Am I exaggerating? Well, yes, somewhat. But, I have seen this happen more than I would like to count.

When introducing someone new to this business, we need to show them how to get into income producing activity as soon as possible!

The rewards with an MLM can be great. It is very important that you have a mentor in this industry who understands what it is like to start this business and to build an organization. Your mentor, who may or may not be your sponsor, can be there to help you throughout the highs and lows of this business.

by: Ann Totten

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