The Importance Of Ading Unique Content To Autoblogs
One of the more popular things to do in the blogging and make money online world these days is to set up an autoblog
. If you search the keyword autoblog, you will find sprinkled throughout the results, a tutorial here and there about setting up autoblogs. This post is actually a follow up to one of my previous posts which was a tutorial on setting up autoblogs and making money with AdSense.When I wrote the article, I was focusing mainly on the technical aspect of setting up the autoblog so as to provide a guide for bloggers to set up these types of blogs as a means of supplemental content.
In this post, I am highlighting the importance of adding unique content to autoblogs. Why is this important?
Simple. It is the only way your blog will ever rank in the search engines, such as Google. Let me explain why.
It is the job of all search engines to deliver the most relevant content to it's customers (i.e. you and me). For a search engine to be able to do this, it must constantly spider any and all web pages that it is aware of and index them as quickly as possible. Whenever it finds and catalogs unique content, be it from the original source initially, or from a link path, it will serve that content (the content from the ultimate original source) first.
What does this mean?
It means that if a person sets up an autoblog scraping an RSS feed from another blog, news site or whatever source, the domain scraping the content will get zero credit for it and rightly so. The scraper did not write the content, it only scraped and served it. Why would a search engine serve an autoblog to it's customers when it can serve the original unique version to them? Clearly, it wouldn't and shouldn't.
Many webmasters think that an autoblog is something that one can set and forget. Unfortunately, it doesn't work that way. If it did work that way, we would all just be setting up autoblogs everyday and monetizing them.
As it stands, autoblogging can, however, serve a purpose. That purpose is as a supplement, a supplement to your existing unique content which you must add occasionally.
What does unique content accomplish?
Unique content establishes your blog or website as an origin of information. Once you are identified as an origin of information, your site will be spidered on a regular basis so as to check for fresh content, perspective and/or information. Remember, search engines pride themselves on having the most up-to-date, most relevant query data available. The faster they index your unique content the better. On the average, this blog is spidered within 60 seconds of posting unique content and pinging Google. If all they (search engines) ever see when they come to your site is regurgitated, scraped content, then they will never serve it to their customers and you will never appear in the search results. Additionally, for this reason, you will not make a dime.
By adding unique content, you will give the search engines a reason to send people to your site. Once visitors arrive, if they find something useful, they may bookmark your site and return on a regular basis. Ideally, they would add your RSS feed to their reader and visit very regularly.
If your blog or website is to become a trusted source of information for your regular visitors, autoblogging, in addition to unique content, can be a welcome addition. Adding links to syndicated posts with small excerpts (that are related to your niche and that provide useful related information) will benefit your readers. Remember, it is all about adding quality to your site.
So, in review, unique content must be added to autoblogs. That is the only way search engines will serve them. The purpose of autoblogging is to give the traffic you do drive to your site and that is sent to your site via search engines more informational options. This concept is very similar to "re-tweeting" for those of you who are familiar with Twitter. Whenever somebody re-tweets, they are themselves, serving useful information to their followers. Again it is all about being a quality resource.
The Importance Of Ading Unique Content To Autoblogs
By: Mark T H