The Importance Of Google Adwords Keyword Tool In Keyword Research
The influence of internet has increasing tremendously over the past few years.People
are searching anything and everything in internet.Now there exists a
situation where life will not move forward without internet.Buying and selling of goods and services via internet is called E commerce.For doing e commerce
the most important thing is having a website.Just having a website is enough???.No we have to ensure that people visit our website, that too continuously.
SEO or Search engine optimization refers to some techniques that ensure the visibility of the website.For doing SEO of any website finding the appropriate
key word is necessary.Key word simply means the search query used by people to search in Google or other search engines.Identifying the most popular
keyword is the first and foremost step in doing SEO.
There are many tools offered by various service providers and websites to find the keywords but the most popular is the one provided Google adwords.It is
estimated that over 80 percent of the total internet population uses Google as the search engine and hence their keyword tool is considered as the most trust
worthy.Let us now take a look of how the best keywords for your website are found out using Google adwords.
First set is to go to Google adwords website.Just search Google adwords tool in Google and click the first result and you will get to the page, am sure
no one will do SEO for that keyword and can beat Google.
There will be a table under the heading find keywords and enter your desired keyword in the box and if you want you can chose one category also.
While searching the keyword there is an option in the left hand corner to search exact and broad.You can choose one of these.Exact search means we can find
the number of monthly searches done for exactly that keyword.Broad search means if u can get the number of monthly searched related to that keyword.Suppose
the keyword you searched is circuits if u ticked the exact option the results will come inside a bracket telling its number. If someone searches
electronic circuits that will also be counted in broad search.Hope you got it
Once you got the results you can know more about the search query.You can know more about the keyword by clicking the Google insights option.
When you are choosing the Google insights link 4 categories will appear according to which you can filter the results say web search where you can check
whether the search is for websites,images or others.The second category says worldwide here we can check the search traffic by specific regions of the
world.There is also option for seeing the insights according to time duration and category.
One you identify the keywords of your website you can include them inside your website and can improve your visibility by implementing various SEO tactics.