The Importance Of Link Building To Improve Your Seo

You can enhance your Google rankings if you build links the sensible way

. This has been a fact for a while now and its much more so with the recent Google Panda update which impacted even a few high profile websites. When it comes to ranking in Google link building is nothing new. In fact this strategy had been in existence even before other SEO strategies. Quality inbound links were the first "search engine" - good sites with high-quality content spread by word of mouth. Google along with other search engines depend upon the quality and quantity of inbound links when they decide which websites to show in their results. Listed below are reasons why you must incorporate link building as a part of your technique if you are planning to boost your ranking in the search engines.

How Inbound Links Enhance Google Rankings

Think of the World Wide Web as a giant road map. Your website occupies a space on that map and the task of your search engine marketing strategy is to draw in visitors to your little patch of land. In that situation, inbound links serve the same purpose as road signs on the highway. They direct the way to your website, both for other people and for the Google spiders - the programs that crawl the web and index all the web pages they visit.

Ideally, the more links - road signs - that point to your website, the better it is for your search engine ranking. However, there are a few issues with this scenario. It's far too simple to manipulate the function that links play in directing the search engine bots at your site to boost search engine ranking artificially. That's why most search engines make use of an algorithm to determine what those links say about your website.

In a perfect world a lot of inboud links would mean that the information on your site has been helpful to many visitors. A long time ago the search engines decided that if people found your content and linked to it it has to mean that there is something there that is worth reading. To make certain that the results which they supply to individuals are strongly related to their query the search engines determine how many links to your site are about the same thing. For example if you search for scrapbooking, Google will verify how many sites link back to your site for scrapbooking before they display the results.

Google also may include links to your website in their calculation of Page Rank, which determines how high in the results page your website will be listed. The more relevant links pointing back to your site, the higher your page rank is likely to be - and higher page rank is definitely better.

That's why if you'd like to improve your search engine rankings you have to be wise about your link building. When you use link building in addition to SEO strategies you're going to increase your visibility in the search engines results and have a greater chance of a successful campaign and more profits for your business.

by: Dominick Machuga

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