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Link Building Guidelines To Increase Google Page Rank

Even though link building is a lot of monotonous work and may look like a waste of time it's the best approach to develop a rewarding business

. All the time invested building links will help to boost the link popularity of your website and increase your Google page rank.

Page rank is no longer the powerful determining ingredient that it used to be in SEO however it still offers a good indication of your sites popularity with the search engines. The page rank depends on the amount of backlinks to your site and so you have to boost your backlinks to improve page rank.

It doesn't mean that you should just go out and start placing links wherever possible because it wont help your ranking in the search engines. Listed here are 5 tips to successfully building links to your site.

1. Focus on relevant links


Google's bot is getting smarter and one of the big points for the future of backlinks is relevance. Concentrate on getting links from pertinent sites that are much like yours. Backlinks from relevant sites contains more linkjuice and is going to get a higher value than random links from unrelated websites.

2. Steer clear of nofollow links

A lot of sites now have the "nofollow" tag that was initially introduced to dissuade spammers from posting random links all over the place. The nofollow tag signifies that a link won't be accredited as a backlink, so when you do get links from nofollow sites they're going to be worthless from an SEO perspective.

3. Employ anchor text

For quality backlinks you have to incorporate anchor text. Anchor text is the text which has the link and Google places much worth on them. Ensure that you use your keywords inside the anchor text to include some linkjuice to your backlinks.

4. Get links from high Page Rank sites

Links from sites with high page ranks carry more value than those from sites with low page rank. The page rank value will get transferred to an outbound link from a top level URL. Quite simply the home page url has most of the value and this is why links from sites with high page rank are so worthwhile. Links from high PR pages are much more worthwhile so you should try to obtain your links put on them.


5. Look at receiving long term backlinks

Losing your high rank might be a lot more painful than not ranking whatsoever. If you lose your backlinks it is quite possible that your website will drop in the SERPs. If you utilize services that offer a monthly link building membership you may lose your rank if you cancel. The link velocity will drop and in turn your search engine ranking will drop along with it.

Dont get sidelined by the green bar at the top of the page which showcases your Google page rank. It might be very incorrect sometimes especially for sites with low PR. Instead you need to focus on receiving quality backlinks to your site and these are what counts. In time your Google Page Rank will increase bringing about more traffic and much more money for you.

by: Josh Hayles
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