The Importance of Article Marketing for Your Blog or Business
The Importance of Article Marketing for Your Blog or Business
Article marketing is writing of articles related to your field of expertise and submitting them to the article directories. You can also submit guest posts to bloggers in your niche. Naturally, using the article directories is far much easier than guest posting. For one you won't have to contact the site admin. You only need to register which takes a few seconds and you are off to publishing articles.
There are many advantages that come with article submission. For one you give your articles maximum exposure. People you who would have never read your articles get to see them and this gives you a chance to woo them and turn them into buyers or even regular visitors to your site.
Article directories also allow you to link back to your site through the author resource box. You should take advantage of this. The article body is where you give and now the author resource box is where you take. Provide a little information about yourself and then link back. A good rule of the thumb is to only link back to related article sites and pages. It makes the link better (link relevance is very important in SEO). It also increases the conversion rate and gives your readers a better experience. Remember to include your URL too so that printed articles can still refer people to your site.
You also get highly targeted traffic. Since you only write articles related to what you link back to, people coming to your site through such links will be interested in what you do. This means high conversion rates or increased sales.
Article marketing helps you establish yourself and build a brand online. People reading your articles will want to check you out if your article is good enough to arouse curiosity. They are also more likely to trust you since you have exposed yourself out there and given free information about yourself.
Unlike the regular forms of advertising which end as soon as ad credit is depleted, article marketing continues to bring you traffic for many years to come. It can also get republished in other places and increase its exposure. Just like PDFs articles can go viral.
If you have no money to spend the good news is that submitting articles won't cost you a single penny. So you have no reason not to submit articles.