The Importance of Creating a Brand Definition for Your Business
The Importance of Creating a Brand Definition for Your Business
By developing and defining a small business brand allows you to present the vital facts of your business. However most people that start a small business find it difficult to design a logo as it is easier said than done. If your business does not have a brand definition you will not be able to communicate clearly to the consumer what you are selling.
When creating a brand definition you need to define:
What your business stand for and the motivation behind your brand
Why is your brand different to other brands
What type of audience are you targeting
Now you are probably wondering how to do this. Here are some tips that may help you get started:
The first thing you need to do is a SWAT. Write down your thoughts and ideas. What are your aims and objectives? Outline all the basics and once you have done that then
If you are really clear about what you are doing then you need to start with the easiest section. Find a section of your brand definition that is easy to articulate. Start with something quick and easy as a starting point then
Go to your website and have a really good look at your marketing strategies and see what they are really saying about your brand definition. What kind of a picture are you portraying to the consumers? It your marketing techniques appealing and is your strategies attracting traffic to your website. See where you could improve your marketing strategies.
Go back and read through the customer reviews and reiterate on what the consumers are saying about your brand and then try and improve your short comings and work on your strengths
If you have a link whereby customers can ask questions sift through all the questions as these questions could contribute to your brand definition and this will also give you an idea of what your targeted audience are looking for
It is also advisable to check what type of marketing strategies your competitors are using as this could help you to identify your brand more explicitly. Express to your targeted audience how different your brand is compared to your competitors
Now you look at your long term objectives where do you want to see yourself in ten years from now. Your brand definition should ideally be focused on the now as well as into the future and in which direction is your brand is heading five years from now. You need to create a lasting impression.
Once you have established the above approaches and you have established you weaknesses and strengths then start to work on your strengths and work out what you do, who you are, what makes your brand different and who are the targeted audience.