The Ingredients For An Effective Advertisement

Studies show that more and more people are avoiding and resisting advertisements

. Some of the reasons include the constant interruption, a few blatant lies and some tactics is insinuating a fake lifestyle.

This leaves advertisers with only a few choices and some risks in every advertisement launching. Some risks are better taken than ignored, so what most advertisers do is take the plunge and invest in advertisements.

However, moving in without plans and strategies is a good way to waste money. Some advertisers invest money to earn money. They hire professionals to survey the market and figure out the best target audience and marketing strategy which is best for their product.

Through surveying the market, advertisers will become aware of the consumers preferences. In Toronto, Canada, due to a few issues about the safety of drinking water, advertising companies were used to clear out some of these issues. They were also used to promote brands of drinking water through commercials. Toronto residents were able to determine which brand they prefer including which is safe and which is not.

An effective advertisement must be able to leave an impression on the minds of its target audience. It must also be able to convince the audience to purchase the product or avail of the services offered. Although there are a significant number of people who avoid advertisements, some use it to choose between the available products out the market. Research provides that the most purchased products are often the ones with the best commercials. Toronto viewers like many other consumers may not notice the effects of these advertisements, but the results are often evident particularly in sales and recognition of the product.

A good advertisement is also able to highlight a product or a services competitive advantages. Otherwise, the market will not be able to see the benefits of buying the product or signing up for the service. It is also important to advertise at the right places using the right tools. This hugely depends upon the target market. If the target watches television with an average of four hours or more everyday, then the best way to advertise the product that caters to them is through television commercials. Toronto residents are only one among the many examples of consumers who are proof that advertisements can only be effective when geared towards the right target market using the right tools.

by: Bruce Hershey

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