The Innovation Of Southpole Clothing

Southpole Clothing was founded by two brothers

, David and Kenny Khyan who immigrated to the US from Korea. It first began as a retail shop in Brooklyn, NY. Later, the duo were forced to relocate when their landlord raised their rent in. The corporation collecteded a a mass of of fame with its popular fashion. This upsurge in need for the products made the brothers agree to make a wholesale store which they called Wicked Fashions.

As the demand for the clothing products cultivated too large for them to sustain they decided to import clothes from Pakistan. Then David chose to change the name to Southpole Clothing. Southpole has been in existence since and has been intelligent enough to attain high quality loveable vogue products at a low price.

Southpole clothing is now based in Fort Lee in New Jersey and it has come to be one of the most acclaimed brands that handle modern threads. The apparel crafted from Southpole does have a strong hip hop influence and also they have been ably-suited to create a wide range of formal and office attire. Southpole clothing has been involved in the production of updated and chic designs which fit the lifestyle of many men, women and children.

Southpole is constructed in China, Pakistan and Vietnam however have to undergo tests by the team to ascertain their brand standards. They also diversified and expanded their feature line to meet different needs by its customers. Southpole Clothing has also ventured into the development of footwear and other accessories that go alongside trendy accouttrement like handbags, caps and hats.

The business has been well-qualified to defy a lot of competition from other companies that distribute similar exhibition of products akin to FUBU and Phat farm. Southpole is able to withstand equivalent contention because it certified itself as a high caliber and low cost producer of urban pattern products. Also, the company after its inception has strived to produce the latest style trends and has kept a product which is fresh and innovative.

The use of celebrities to endorse its products has also seen Southpole products gain notoriety especially in the noted setting. There is a long list of celebrities such as Ciara, Marques Houston, B2K, Keyshia Cole and many others who put on products from Southpole clothing. This has seen an advance in the brands popularity as people strive to emulate the celebrities by buying from Southpole clothing.

by: Joey Urban

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