The law of reciprocity in business networking is one that is understood and utilized by all successful business people
. Helping others is a major key principle in the net-workers tool kit. You see, life is relationships. How can you expect to move ahead in your business and career without a continued stream of hot prospects and referrals to keep the wheels turning? You must give in order to receive, be helpful to others and you will be helped in return. This is the cause of many positive effects. You will be remembered and more often than not repaid. Effective Networking also enables what all business owners and sales people crave. Referrals. Yes, qualified leads that have proactively sort you out to find out more about your product or service. They have a need, a desire to buy and have been recommended to you. The chances of making a sale under these conditions are dramatic. The prospect is ready to buy and you simply just need to close it!
As a giver you are on the pathway to building a reputation of trust. This trust will result in an ongoing stream of referrals. People who give of themselves and are trusted by others are seen to have strength, and followers gravitate to people with strength. Always prioritise helping and giving to others ahead of taking and receiving for yourself.
The core principle of business networking coaching is the principle of what goes around comes around. Cold calling and unqualified canvassing becomes a thing of the past. As you build and maintain a quality stream of business relationships created through networking, your prospecting activities become more effective and cold calling turns into warm calling.
Imagine yourself having lots of personal connections and known as somebody helpful. Word would quickly spread around as your reputation grows. This is where personal integrity is important.
Sometimes a situation arises which tempts us to do the wrong thing, causing harm or upset to others. Making such a mistake can damage personal integrity and destroy your reputation. People of low integrity sooner or later find that the only friends they have left are other people of low integrity. This will not help you.
Building trust is essential for growing strong business networks and maintaining personal integrity is the same. Lack of trust prevents successful business connections.
The best connections to have are absolutely impossible to make until a very high level of trust is established. Think large corporations where people approach them daily. They will ultimately do business with people they trust.
Networking is about making high quality introductions and cooperations, which get great results for the participants. You and your networks.