The Main Benefits of SMS Business Marketing

The Main Benefits of SMS Business Marketing

Given the current state of the global economy, maintaining market share and putting plans in motion to increase that market share has perhaps never been more important. To this extent, a number of businesses are turning to the benefits of SMS business marketing. What is SMS business marketing you ask? SMS refers to "short message service" and is commonly referred to as "texting" or even mobile marketing. It's an extremely effective and cost-efficient way to keep business-to-business customers up to speed on a company's latest products and services. Most importantly, it has quickly become the hottest marketing tactic for keeping in touch with today's business professional. So, how can SMS business marketing help your company increase market share? Moreover, why must your company include SMS marketing within its marketing mix?The Pace of Business Has Increased!When it comes to business-to-business sales and marketing, defending market share has always required speed and multiple marketing approaches. As the pace of business has increased, so too has the rate at which companies must act in order to increase sales, retain customers and grow market share. To this extent, companies must use every tool at their disposal. Mobile marketing allows companies to remain in constant contact with their customer base by delivering advertisements directly to their customers' mobile phones.Outbound Marketing Approaches Are Suspect in Today's EconomyConventional outbound marketing approaches are becoming less and less effective on today's consumer as they rely upon outdated search tactics. These outbound approaches include print advertisements, radio and TV campaigns that are meant to catch the customer's eye and elicit a buying response from them. However, this only works if the individual is truly paying attention while the advertisement is displayed. Unfortunately, today's business executive is inundated with outbound marketing advertisements. Ultimately, these advertisements are largely ignored and are therefore useless.SMS Marketing Has High Open RatesSMS marketing is just getting started and yet it has already been adopted by every market leader. Delivering mobile marketing and text advertisements directly to your company's customers allows you to stay one step ahead of your competition. More importantly, these messages are immediately received and opened. In some cases, SMS marketing advertisements boast a 90% open rate try that with other marketing approaches! Customers invariably refer to their mobile phone when receiving a message and always check the source of that message. Delivering a clear and concise message to your company's customers is only effective if the customer is willing and able to review it. With a 90% open rate, SMS is clearly ahead of the curve.Companies today must continually improve upon their marketing approaches and strategies. To be successful means to do away with repetitive advertisements. In fact, "ad blindness" occurs all the time and happens when customers unconsciously ignore ads. This simply isn't the case with SMS business marketing.Do you have a business that needs to be taken to the next level of success? If so, try SMS business marketing . Visit TextMagic for more details.

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