The Need For Automated Translation Solutions
In todays competitive era every business needs to communicate efficiently with its
prospective and existing clients round the globe, at times in other than their native language. Communication is the essence of every organization. Hence to make this communication meaningful and useful, language plays a huge role. This is even more applicable if you are selling your products and services online and cannot physically share the product/service details. In such a scenario, it is your corporate website content that becomes the main communicator of your business. It has been observed that the online audience today are more inclined to browse, read and are comfortable with website content in their native language.Keeping these aspects in mind most enterprises and business houses today are opting for automated translation solutions. Automated translation today is being looked upon as an effective medium to communicate seamlessly and generate both greater revenue opportunities and cost savings. This apart, it also helps:
The support reams to have significantly increased traffic to self-service support websites and maximized call deflection
Large web properties maximize clicks through rates and the time spent on the website by translating online user review
The localization departments with increased translation throughput by adding automated translation to the workflow
Today leading solution providers of translation management systems have introduced innovative automated translation software that helps organizations more efficiently across languages and channels. For instance:
The software helps the government analysts and the intelligence workers with instant translation of the information in foreign language for critical mission decision making
The localization experts are able to enhance by adding automation to a standard human translation workflow
The customer care groups can provide effective multilingual support through chat, email and online support content
Effective and meaningful website translation management plays a vital role in maximizing your online consumer base and to tap into uncharted areas. There is an increase in web traffic, the moment your corporate website is available in multiple languages.. The challenge therefore for any website is to bring forth a level of automation that enables it to operate profitably and ensure that the scale and automation add value to the online viewers. If there is little or no value, the readers will spend less time on the website. With advanced automated translation software, your website can offer more value that will make a reader not only spend more time on the website but even returns or refer to the web page at a later date.
by: brianwarren