The New Age of Link Building

The New Age of Link Building

The New Age of Link Building

There was a time in the recent past that you could buy all the back links you wanted for your website and start ranking as though your site was as aged as fine wine and authoritative as a Harvard scholar. Likewise, nearly every hardworking link builder once dreamed of creating the perfect link wheel with thousands of sites all ultimately pointing back to the intended target site.

Those days are gone forever. The fall from grace and the loss of number one rankings of a few major corporations who engaged in such practices confirm this truth. However, it is not just the search engine algorhythms that should be credited (or blamed) for this change but the rampant rise of social media that is playing a huge role.

It may seem that we are connected just six degrees of Kevin Bacon. But the truth is that we are destined to be linked just one degree of everyone else on the planet through social networks. Your website should reap the rewards of this new age of linking.

Before you spend your time or money getting links for your website, make sure that you are using methods that still work along with social media.

Link Building Methods that Still Works

Article Submissions

Without content there are no (key)words for search engines to discover. Article submissions will remain a top link building resource for this most obvious reason but also because it takes time and effort, which is rewarded. However, forget article spinning as poor quality content will continue to be pushed further down in the search results.

Guess Posts

While similar to article submissions, guess blog posting gives you the added edge of being seen as an expert in your niche. Just be sure to target your niche well along with the reputation of the site you hope to post to.

Link Baiting

Clever ideas will always win attention. Whether you come up with amazing content or an entertaining gadget, you will draw inbound links. Just be as clever with your initial marketing to get the word out and position for long term success by keeping your idea fresh and accessible.

Forums

No longer backroom arenas for hard cores and clueless newbies, forums are fertile ground for growing your reputation as an expert. Respect the forum rules and members and, in return for offering quality assistance, you will attract links and grow your business and brand.

Follow Me, Like Me, Link to Me

Social sites have changed the link building game and the successful link builder of today and tomorrow must get onboard. Forget spam and auto posting. Both have cheap and quick motives with no lasting results.To gain links via social networks, you must build relationships and have fun doing it.

Despite the obsession with the numbers, social media will survive and thrive on quality not quantity. Continually build your contacts but always with your reputation in mind. Nurture the relationships you form with valuable, fun and genuine interaction and, in time, you will have an entire network to help you build your website ranking, your business success and your relationships worldwide.

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