The New Age of Telemarketing, Part 1

The New Age of Telemarketing, Part 1

The New Age of Telemarketing, Part 1

Let's face it: telemarketing is not what it used to be. In today's age of digital communication, the average consumer has infinitely more ways to be contacted than they did even five or ten years ago. From the meteoric rise of cell phones to social networking and the Internet in general, clients today are constantly bombarded on all fronts with advertisements that often have little to no relevance to them. For new or small companies, reaching these clients seems like a difficult, if not impossible proposition, and telemarketing certainly can come across as a low-return and time-consuming means of marketing.

Of course, there are reasons for businesses to make the decision to not utilize all possible means of marketing. After all, not all forms of advertisement are created equal. As previously mentioned, technology has both helped and harmed the traditional forms of advertisement, including the sacred trinity of television, print, and radio. The advent of the DVR, online publishing, and digital music have forever changed the landscape for the marketing business. Many companies no longer find these means of marketing worthwhile, and instead view them as a crutch.

However, this is where many companies fail to maximize their advertising exposure, and thus perform suboptimally in regards to their marketing potential. By discounting or ruling out any possible means of reaching a customer, a business is by definition limiting their profit ceiling and ultimately hurting themselves. What many marketers do not realize is that while the means of communicating with a potential client have increased, this has not ruled out the existing methods. Instead, those methods have had to evolve in order to keep pace.

Now you may be thinking that telemarketing may be at the bottom of the barrel as far as reaching clients go. After all, most people dislike being contacted, especially for non-targeted purposes. Telemarketing has never been easy; even in the old days, it was grueling, time-consuming work for an extremely low conversion rate. Many businesses were built upon the sweat of entrepreneurs who spent hours going down a list of names in the phonebook. Nowadays, this is regarded as antiquated and inefficient.

And you know what? They would be correct.

Cold calling is indeed antiquated and inefficient, simply because consumers are overloaded. They do not have the time or patience to listen to a pitch unless they are already interested. Information travels so much faster nowadays that the average prospect's attention span is much shorter than it used to be. In order for you to reach this type of client, your team must be prepared. This type of preparation goes beyond simply having a pleasant voice, a positive demeanor and smooth speaking ability. Instead, they have to be dealing with the correct prospect.

How does one deal with the correct prospect in the telemarketing medium?

The answer to this will be explained in further articles. In the meantime, please visit our site at www.500marketing.com for more articles and ideas on how to grow your business with us.

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