The New Marketing Tool To Create A New Life Into The Fashion Forefront Hardware

It is learned, innovative product marketing process should take full account of consumer

psychological factors, the consumer of the master desires "intervention" marketing campaign throughout. Currently, the industry innovation, the wind constantly blowing, for the hardware industry, Hardware product design changes more and more. Homogeneity in the products tend to today's hardware products with more innovative designs, more personalized features, more stylish look, more and more hardware, like works of art, aesthetics, combination of work , so with home-style changes are closely linked.

With the development of technology, ordinary screws from the initial practical to the aesthetic and practical simultaneously the path of development, all designed to screw more and more in all sectors of the widely welcomed. Screw that though it is small, inconspicuous, but carefully polished it, but designers and personality of young people love the product does.

With the accelerating pace of modern life, increasing pressure of work, the new exotic products can be an alternative way to ease people's tension. Small screws, small fork, although modest, in the carefully polished the next it may be white-collar workers have a love of materials is it, and relatively empty market means huge business opportunities. Businesses as hardware tools, to develop thinking, with so screws, pliers, wrenches, screwdrivers and other ideas into the development of innovative products to create a new marketing model.

New Marketing to create new life

Action marketing: the consumer experience events, no longer satisfied with passively receive information and stage of participation, and hope that the active participation, with the communication tools developed, consumers can be unrestricted to express their views, participate in experience and to his "action" level of design as the company's "Experience" recognition.

Happy Marketing: Experience produce happiness, experience should fully enjoy the experience of happiness. Entertainment, fun factor in addition to its "action" elements and, more importantly, experience the process of design is for participants to joy, no sense of distance, without pain sense, experience is an extreme pleasure.

Packaging Marketing: New products must pay attention to the appearance of packaging quality, attractive to consumers impressed. Consumers buy goods, the one to see the product packaging, not the product itself. This can be thought of packing on the role of consumers to buy goods. Of course, consumers can not just look in the interior to determine the quality of goods. But the packaging, that product appearance is often affected consumers the top to buy when the decision-making. If businesses can use their brains in hardware tools packaging charges some ideas is also something that is not a good marketing approach.

As an innovator to learn to "sugar daddy" for metal tools to enterprises, while the fastest successful approach is to step on the great man's shoulder, standing on great shoulders, so that "Hua Xiaoqian, doing big things."

The New Marketing Tool To Create A New Life Into The Fashion Forefront Hardware

By: frbiz2@foxmail.com

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