The New Secret To Business Success
It's no secret to entrepreneurs that the business world is changing
, and FAST. Models that used to bring in clients and money no longer do, and you may feel confused and overwhelmed trying to keep up with all the current trends.
One element has now emerged as a leader in determining success, and that's creating relationships. It's always been important, but in this new world of information and opportunity overload, we'll rely more and more on our relationships to inform us, to create truly valuable opportunities, and to clarify which pathways we should take.
The ability to initiate and nurture relationships is now one of the most important business skills you can develop. It's also great fun to connect with new people, so you benefit yourself on several different levels.
Let's look at two different ways to view relationships.
Who do you relate to? How do you relate to them?
Of course, you'll connect with your clients and prospective clients. Here are some other groups of people you'll want to form relationships with:
Competitors
Complimentary businesses (those who serve your clientele in a different way than you do. An example might be chiropractors and massage therapists.)
Vendors Your service providers (those people to whom you are a client)
Associations who serve your clients
Centers of influence - those people who know a lot of other people
How do you relate to them? In person (the best!) On the phone Social Media Via email or snail mail (least effective)
Too many transformational entrepreneurs hide behind their computers, and communicate only via email. They tend not to reach out, on the phone or better yet, in person, yet meeting people face-to-face makes a profound difference in their feeling of relationship to you.
Who do you need to reach out to? Make a list of people that you'd like to connect with, and take on contacting at least 3 a week. Suggestions include inviting local connections to lunch, going to a live event such as a conference or workshop, or calling new contacts and asking for a brief 'get acquainted' appointment.
If this all feels too scary, too overwhelming, or like something that you don't have time for, use Meridian Tapping to work on these beliefs. Don't let your fears and limiting beliefs hold you back from this important business activity.
In the businesses of the future, those who relate will succeed. You can be one of them!
Copyright (c) 2010 Pamela Bruner
by: Pamela Bruner
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