In the contemporary realm, the online shopping experience has been completely redefined in India
. It is safe to day that the online retail picked up pace in India with the launch of EBay.in in 2005. However, in the last few years the online shopping space in India has gone through many innovations and changes. Read on to knowthe prime movers of change for the Indian Online Retail.
Establishment of a New Revenue Model: Online retailers now aggressively bank upon repeated purchases by the end customer. Online shopping sites operate on avery slim profit margin to provide discount offers to the Indian shopper. With this revenue model, it may take some time for profits to show but it is certainly moreviable from a long term perspective.
Instant Delivery: One of the prime reasons for the Indian customer to be leery of online shopping was the extraordinarily long delivery time of products. By applying better logistics and more synchronized carriers, online retailers have been able to deliver products within a remarkably short duration. Some online retailers providesame day delivery which puts them at par with conventional shopping stores.
Cash on Delivery: One of the major reason online sites have been able to establish trust with the Indian shopper is Cash on Delivery or COD. COD has effectivelyeliminated all the inhibitions of shopping online. Though, experts predict that COD is not really a viable option on long term, it has certainly broken the ice with the online Indian shopper.
Hardcore Customer Support: Another primer reasons for the healthy rapport of online shopping portals in India with its customer is the reinvention of the customer support system. With increased reliability, customer support system of online megastores now aims towards complete customer satisfaction.
Price Challenge: Online megastores now aim to outmatch the prices of conventional shopping stores. Impressive discounts paired with free home delivery have left noreason for Indians not to shop online. The greater marketing budgets of online shopping budgets have also given room to attractive cashback offers for the online shopper.
The Indian online shopper is hungry and is enjoying the multitudes of benefits endowed by online shopping sites. Though, there are several factors which have contributed towards the growth of online shopping India, the catalyst has been the establishment of trust with the Indian customer.