The New Wave in Advertising: Infusing the Best of Advertising at the Touch of Your Fingertips

The New Wave in Advertising: Infusing the Best of Advertising at the Touch of Your Fingertips

Advertising is a channel of communication that is used to materialize persuasion to an audience. It is used to arouse interest to elevate the desire for purchase. Enticing visual images, great audio and catchy taglines are only of the few key elements that are used. A product or service is presented to convey the message of the degree in quality, advantages and the amount of benefits one will be able to acquire from a certain product or service. Advertising can also be used to help communicate an idea to a number or a certain group of people to try and convince them to push through with a certain action. All these is possible via various media and this certainly comes with a cost.

One type of media that is usually considered highly is television advertising. It can help you present your product or services with the use of visibility, sound and motion which increases its credibility. It can also add an amount of personality for your business and therefore be more successful in establishing a more lasting and effective effect on your viewers. However, though this would seem very advantageous, one would have to consider the fact that is quite expensive. Every second you consume in air time, you will have to pay for. This is an important matter to bear in mind since most people do not actually stay in their seats for commercials during their favorite TV shows plus the fact that not all people can afford to have huge expenses especially with a starting business. You wouldn't also have the luxury to have immediate access to your advertisements in terms of updates or editing since you will be under a certain contract with a network.

Recent studies also show that there has been a great decline in the number of hours people spend in front of the television. This is not surprising since there are a lot of other forms of entertainment nowadays. A great amount of this decline has been replaced by internet surfing. Nowadays, people spend more or less 70 hours on the internet per week. This proves that the internet is now the strongest media on the net. Everything can be updated with one touch of a button.

Now imagine the advantages of television advertising paired together with the influence of the internet. Wouldn't it be great for you to be able to use the same promotions of the television with the medium the majority of the world is immersed in?

The internet provides not only local but international promotion. It gives you such a wider range of audience. MyDavaoTv proves to be very innovative in this. It infuses two great media in one! It allows online advertising with your own personalized videos 24 hours a day and seven days a week! It is advertising at its best with such an affordable rate.

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