The North American Digital Signage Index Provides Unique Training For Clinical Psychology Masters St

Clinical psychology masters students at The Chicago School of Professional Psychology

are using various forms of data as training to analyze various market trends. One such form of training involves using the quarterly North American Digital Signage Index to measure business activity in the digital signage industry. Clinical psychology masters and clinical psychology phd students worked to develop the index in an effort to track various type of information and trends.

The students have perfected the Index in order to come up with very precise information. Some of the most critical information includes:

*An increase in the current Index of 1.86 percent in the second quarter of 2010, which is down from a 4.41 percent increase for the last quarter.

*There was a 6.70 percent increase in consumer sentiment, which was down from the 11.80 percent increase from last quarter.

*The digital signage index overall growth rate is decelerating, which indicates that future levels of business activity will also fall.

Training using an index such as this enables not only clinical psychology masters students to hone critical assessment skills, but also teaches future business consultants and analysts real world tools and techniques. In addition to developing necessary skills such as compiling data and creating reports, students also learn how to draw conclusions based upon consumer psychology theory and various case studies that impact specific industries.

The combination of this form of education along with the other resources and research programs available at the Chicago School allows for a one of a kind learning experience. Students will gain a wide skill set that includes a firm understanding of consumer buying habits, as well as how media impacts consumer decisions when making purchases. This type of real world experience allows for a better trained workforce, leading to better served clients in a professional setting.

by: Dominic Lin

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