The Open house Is A Critical Part Of Selling A Home

Now that real estate agents have tools like MLS listings on-line

, some are wondering if the traditional method of holding an open house is still really viable. But is it still a worthwhile idea to spend the time and energy to host an open house? When you consider that as many as 48% of the internet queries contain the phrase open house, it starts to be clear that home shoppers are still interested. Since research shows that this time-honored strategy is still the most effective way to get a home noticed, be sure and make the most of it.

It goes without saying, simply putting an Open House notice on the lawn is not going to guarantee you the outcome you want, so begin setting up your strategy a few weeks in advance by advertising on the internet and printing brochures. Because every area is a bit different, if you are a Burlington real estate agent you need to know what potential purchasers are are seeking in your city. Evaluate the area and determine the most advantageous places to set up open house signs to funnel in traffic from the major roads and side roads. Distribute flyers by hand to the surrounding neighborhood homeowners the week of the open house to generate a local buzz. Design your site in a way that there is a prominent announcement on the first page that leads to information and maps and list your website address on ads you place in the local newspaper. Make the most of all your publications outlets by creating fast and simple methods to guide the public to your current open house listings.

Now that open house day is here, it is crucial to make the most of this day. Meet the visitors at the door and be friendly and informative. Do not pre-judge buyers who come through the door by their clothing or ethnicity, you never know what circumstances each potential buyer may have. Areas such as the Burlington Ontario real estate sector consist of a lot of different kinds of buyers which makes determining whether or not a person has the money for a home much harder. They might in fact be evaluating your methods to see if they want to use you as their realtor. Pay attention to what they have to say, and respond with questions that show you are paying attention, don't simply ask typical qualifying questions each time they stop talking.

In many of the real estate courses that you have attended over your career you have certainly been informed that if a property makes an impression on the buyer it has a better potential to sell. To make sure your visitors think of you and your property -- as they might see many in one afternoon -- take no chance and provide them small handouts about the property and throw in something just from you. For instance, prepare a truly useful handout that will address many of the questions they may have concerning the area and the business of house shopping. One more interesting tactic is to include pages that show the listings of other nearby homes in the same price bracket -- even if they are not being represented by your agency -- to give them the opportunity to compare the properties. You could also include maps of the area and, certainly, internet links to photos and details on your website. You should keep in mind the reality that an open house event can have a slow boiling point, and regardless if you do not witness the payoff the right off the bat, the energy you put into making it right can pay off in many ways.

The Open house Is A Critical Part Of Selling A Home

By: Stefan Hyross

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