%20is%20meeting%20the%20needs%20of%20many%20marketing%20automation%20software%20and%20IT%20executives%20who%20are%20looking%20for%20a%20comprehensive%20platform%20to%20enhance%20marketing...){kind=link}
The Opportunity: A Win-Win for marketing automation software and Sales
The need for increased collaboration between enterprise marketing management and
Sales has been a critical market force driving the emergence of a new category of business applications. Enterprise enterprise marketing management (EMM) is meeting the needs of many marketing automation software and IT executives who are looking for a comprehensive platform to enhance marketing automation software productivity and build better internal and external working relationships. Because the category is new, the definition of what constitutes EMM is evolving. As the leading EMM visionary, Aprimo has developed EMMsolutions that build on four layers:
A robust operational database, a data foundation that captures the business processes and customer and market data
A service oriented architecture (SOA), a backbone that ensures consistency of data and processes across the
applications layer
Role based applications, modules that address every major role within the marketing calendar software function
Performance measurement solutions, multiple ways of getting increased ROI from the EMM investment purpose
This new category of software automates core marketing calendar software processes and optimizes the allocation of resources. EMM will eventually serve marketing campaign management software in the way that an ERP system serves the back office of the enterprise. One of the highlights of the Aprimo EMM solutions is the Lead Management module, which allows marketing campaign management software and Sales to design and execute powerful lead management processes. Leads can be gathered, prioritized, scored, and then distributed to sales teams using a powerful set of rules that manage how leads are handled.
The Opportunity: A Win-Win for marketing automation software and Sales
By: Ronald eddy