The Promotional Balloon: A New Advertising Media?
Think of all the places where you have seen balloons: the shopping centre
, the corporate event, the restaurant, the school, the doctors surgery, the football match, the sky, or even stuck on the upper branch of a tree!
They are part of everyday life, are they not? Well, in recent years, marketing experts have cottoned on to the inherent popularity of balloons, and as such, they have become huge business within the promotional materials market. Indeed, I have a magazine on my desk, dedicated to promotional items, from bottom of the range paperclips, to crystal whiskey decanters, but the items with the most coverage, are promotional balloons. In fact, in a magazine with over 70 pages, the magazine dedicated five pages to balloons!
In general, businesses that opt to use balloons during their marketing campaigns make more of an impact than those who do not. For this reason, balloons are used most frequently for those companies who are just embarking on their corporate journey. When you consider this fact, you will probably realise how true this is. Simply consider the number of newly opened retailers that have bunches of balloons at the entrance to their establishment; it is a frequent occurrence is it not? These businesses understand the true potential of balloons as an advertising media.
Balloons are fantastic for capturing the imagination; they are bright, colourful, exciting, and fun. And, are so malleable in nature, that almost any design looks incredible upon a balloon. Clearly, to create a truly captivating illustration, the design must not appear too busy, understated is the order of the day as far as creating the perfect iconic image is concerned.
You are perhaps wondering how an image can be designed upon a balloon that is going to be inflated, surely if you emboss a non-inflated balloon, when extended to capacity, the image becomes distorted. Promotional balloons are made using an interesting technique; they are in fact, blown-up slightly to allow the printing to be overlaid on the balloons.
As stated earlier, promotional balloons are huge business in the marketing industries. As such, there is an incredible choice in the style of the balloons that can be purchased. Foil balloons in all manner of unusual shapes, from stars to standard ovals, in such a plethora of bright or understated colours black, gold, silver, purpleyou name the shape, size, colour, and design, and you will be able to find it, or at the very least have them custom designed. Balloons can be bought pre-inflated, or helium canisters can be purchased for those who have the time and inclination to inflate balloons themselves.
Finally,
promotional balloons are frequently used by businesses looking to market their brand name, but they can also be purchased by individuals for any purpose they so choose. From weddings, birthdays and christenings, to simply having fun with your friends, balloons can be bought by anyone and have, literally, any design embossed upon them. Looking to embarrass your child on their 18th birthday? Balloons can be printed with that photo to ensure you successfully embarrass them, as is their due on their 18th!
by: John Samual
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