The Recipe For Successful Sms Marketing

If you are in a meeting, or in a mall bustling with people

, or on a vacation, chances are high that you will not answer your phone if an incoming call is from an unknown number. However, you may happen to see an SMS that has been sent to you. Studies show that even if a call may go unanswered, an SMS is read within an hour of its delivery in 90% cases. So sending an SMS can work wonders for you if you are using it as a tool for marketing. This is called SMS marketing.

The easiest way to create an impact on your target group is by sending SMS in bulk. There are many bulk SMS service providers which allow you to send SMS to your customers in bulk. You are able to send these messages via your PC and the only thing you need is an internet connection. These messages serve many purposes. They give the target audience an idea of the brand you are marketing, it does not affect their schedule as they do not have to answer a call, and if the SMS is carefully and intelligently drafted, the message registers. As this trend has evolved, the messages have changed in design and nature. They have gone from text only messages to pictorial and voice messages. At times MMS are also sent to make a larger impact. Bulk SMS service has taken the marketing and advertising industry by storm and given a new dimension to reach out to people so that they pay attention and listen.

There are however a few points that need to be kept in mind while sending SMS. The first thing is to use long code services while sending SMS. For those who are unaware of what a long code is, the explanation is quite simple; it is a 10 digit virtual number. There are various reasons why you should use the former type to send SMS. These codes or numbers are able to send as well as receive SMS. They are able to exist along with emails, voicemail, calling, and faxing. This facility saves a lot of time and money. The interaction time between advertiser and the market is extremely less making things run smooth and fast. Due to its ability to co-exist with so many services, it is easy to deploy and maintain. The 10 digit numbers do not need the approval of any carrier, and this makes the receiving and sending of messaged hassle free.

With so many positives, the use of 10 digit numbers strengthens the base of SMS marketing. You will have a smooth inflow and out-flow of SMS traffic. The success mantra behind running an advertising campaign through SMS is glitch free transaction of SMS. Only when this can be guaranteed, further enhancements can be thought of and designed. SMS marketing is growing in bulk and stature with every passing day. New thoughts are being evoked and put into practice. This mode of campaigning is sure to reach new heights.

by: James Rockett

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