The Rise Of Women In The World Of Marketing

Achieving success in the corporate is difficult and tedious; more so if youre a single mother

. In an environment where situations can change with the blink of an eye, being victorious at what you do doesnt come easy, nor does it without sacrifices. Donna Marie Imson, the Executive Chairperson of Qnet, has come a long way since her days struggling as a single mother of three. Today she is one of the most powerful women in the field of marketing. She not only chairs Qnet but is also a trustee for the RYTHM foundation which is part of Qnets Corporate Social Responsibility initiative. She is a part of many prestigious boards and is internationally renowned. With years of hard work and dedication she has managed to create a niche for herself and women like her in the highly competitive and male dominated world of marketing. Her earlier days however, are a far cry from the esteemed position she holds today.

In 1993, Donna Marie Imson was a young single mother of three, struggling to make ends meet. Although she had little riding on her side with everything she owned fitting into two bags, she was ambitious and had a dream she thought was worth risking everything for. She decided to enter the world of marketing and became one of the founding members of Qnet in 1998. Qnet was to be a global marketing company which offered people a wide array of products which ranged from wellness products to education to holiday packages. She worked with the company and helped it rise to great heights. Under her leadership the company has grown to become an international sought after brand. With presence in over 30 countries and more than a billion members worldwide, Qnet marked created a revolution in world of direct marketing. Even today she is instrumental in further raising the scope and reach of the company. Her work with Qnet has gained her a very respectable name in the corporate industry making her a force to reckon with.

Her role as trustee of the RHYTHM foundation has allowed her to pursue her tireless passion for philanthropy. She has offered monetary support for a foundation based in Hong Kong that deals with autistic children, helped victims of the typhoon Ondoy in Philippines where is personally helped in distribution of aid, and has actively participated in World Visions Sponsorship Program. These are only a few of the selfless acts she has undertaken over the years. In the year of 2009, she was invited to become a member of the editorial board of Networking Times, the paramount publication of the Direct Selling and Multilevel Marketing (MLM) Industry. Apart from this she is also a proficient public speaker and has trained many aspiring entrepreneurs and marketing executives. She has founded the V, the training arm of Qnet, and through it has guided thousands of members world over.

Donna Marie Imsons success story has shown us that where theres a will theres always a way. Her sheer determination and apt business acumen helped her excel in the field she chose. Her faith in herself and clear vision brought her success beyond her wildest dreams. She is the source of inspiration for millions of aspiring women entrepreneurs all over the globe, and represents a benchmark for women in the world of business. She was able to create a place for herself in a gender biased industry where a single mother is given little importance. Her philanthropic nature and world wide success has made her a common feature in marketing text books and success stories. For a woman who came from nothing and achieved everything, Donna Marie Imson is sure to continue surprising her customers and the industry with constant innovation and ingenuity.

by: Aliya Sen

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