The Rise of Korean Carmakers in the American Auto Market
The Rise of Korean Carmakers in the American Auto Market
The existence of the likes of Indianapolis Hyundai dealers and Kia television ads is proof of the slow but sure rise of Korean carmakers into the American auto market. Sooner or later, seeing Korean cars are just as common as seeing those coming from Japan and Europe and even locally made ones. With new realities such as the demand for better fuel efficiency and rising fuel costs sinking in, expect Korean-made cars to capture the interest of American consumers and become more competitive in terms of sales and performance against cars coming from the United States, Europe and Japan.