The Secret To Increasing Your Small Business Profits
The Secret To Increasing Your Small Business Profits
Today's economic climate makes it very difficult for small businesses to make money. There is so much to do and so little time.
The owners of small businesses need to work in their businesses all day in order to service their customers so that they have a business. This leaves the evenings to do all the paperwork and marketing and there is just so much else to do.
The end result is that the administrative tasks are not done properly which impacts on efficiency and ultimately on business profitability. For example Invoices may not be inputted promptly which means that Accounts are paid late which effects your business credit rating and the willingness of suppliers and tradesmen to give you good deals and provide you with good service.
There is also no time to spend devising ways to grow the business and make it stand out from the competitors. A small plumbing business for example may increase its customers 10 fold if it had a simple website so that when a customer types in Plumber (Local Area) his site pops up. This is especially so if very few of the competitor sites have a web-presence. It is not difficult to build a simple web-site but it does take time as you need to research what you need to do and work out what you want to say.
The solution is to outsource the task. Most small businesses would be reluctant to do this as they would think that they need to go to a specialist web-site builder and they would be fearful of the cost. However, just go to an outsourcing agency as many administrative staff have the ability to build simple websites at an hourly rate which is far less than a website designer. It is possible for you to get a simple website built for around $300.00. Similarly you might like to have a banner or logo designed to go on top of all your Emails. This means that you are marketing your business each time you send an Email. Think how powerful this is in terms of building your brand. Once again use an administrative staff member rather than a graphic designer and you will save a bundle.
The benefits of outsourcing your administrative and marketing tasks are plentiful and include:
Minimize capital expenditure on office equipment
Eliminate investment in fixed infrastructure such as offices
Transfer non-core functions so that you can concentrate on your core business
Free yourself from the day-to-day administrative problems
Focus you and your staff on tasks that only you and they can do
Get access to specialized skills which improve the quality of your end result
Save on manpower costs as you avoid recruitment fees
Improve speed and service
Deal with cyclical or seasonal fluctuations so that they do not impact at all on your business
Eliminate peak staffing problems
Benefit from the provider's expertise in coming up with solutions for your problems
Avoid the cost of keeping up with technology
Eliminate all the on-costs associated with hiring staff such as holiday pay, sick pay, superannuation, long service leave and workers compensation
Eliminate the need to pay recruitment agencies fees and an extra hourly rate for temporary staff
In order to;
maximise the time that youhave tospend in and on your business and
minimise the costs of doing business
OUTSOURCE all tasks that can be efficiently done outside your business. This means that you only pay for the work to be done not for a staff member.
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