The Secrets Of Beating Your Competitors With Leaflet Printing

By using leaflets as handouts, mail pieces, magazine inserts

, counter top giveaways, inserts into other items of mail such as bills or with your products as they are distributed, you have a much higher opportunity to control the messages you want to get to your clients.

Special offers, new products and services, gift vouchers, events - there are so many reasons to produce leaflets that will have a quick and definitive positive impact on your business.Here are some tips and guidelines that will stimulate some ideas and simple top tips to help you get the most from your leaflets.

Using Colour

Colour is one of those things we take for granted and very often we miss the benefits of using colour with A5 leaflets. If you look around you will see colour in everyday life and using it properly is vital. A lush, green tree is far more attractive than a twiggy, brown stump and bright red roses are far more appealing than dried up leaves yet we take for granted that a tree is pretty when it is green without really thinking why it looks so good. We should use colour to our advantage to make printed leaflets more appealing to potential customers.

Printing Leaflets with WOW factor

Being funky, innovative and eye catching should all be considered when you create business leaflets to advertise your product, event or service. Dull leaflets lead to dull responses and being eye catching needn't mean using garish colours or kitsch designs. You can match your business type with an appealing leaflet design without producing something that is out of context. A flyer used to advertise health related subjects can be serious as well as appealing by using the right colours and language. While a club flyer can be as psychedelic and colourful as you please.

Try social networking without a computer!

Using business leaflets as a form of social networking is easy! The term social networking has recently been applied to those of us who can't stop Twittering or reconnecting with old friends and flames on Facebook as well as a whole host of other social networking websites. But social networking has been around for many years and the internet has simply taken it to a whole new playing level as it has done with many things over the years!

Promotional leaflets are a powerful tool and a good campaign can turn a small business into an enterprise with some clever designs and good distribution. Services, products, events, sales; you name it, leaflets can advertise it! Cheap printing simply makes it affordable to a wider range of business owners and social networking with visual leaflets is invaluable to companies enduring the tough recession.

by: Stefan Boyle

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