The Sms Gateway In India Has Changed The Face Of Mobile Marketing

This is the age of mobile communication

This is the age of mobile communication. People no longer rely on letters and speed posts. Everyone has a mobile and that is what they use to communicate. Even if a person is not answering the phone, there is the option of sending an SMS. This means of communication has become so popular, that companies are now employing SMS for advertising and marketing their products.

The conventional form of advertising is seeing a change. Door to door marketing is giving way to SMS marketing. You often receive alerts on your mobile phones about upcoming products. These messages have the details of the product; its utility, price, availability and offers & deals available for it. If the SMS grabs your attention, you can opt for the offer by following the instructions given in the SMS. This method is effective and hence adopted by many. It is clear so far that the marketing process via SMS cannot be pulled off from a mobile phone. It will be too difficult to compose the advertisement on a mobile phone. Hence, the mobile advertisers in India use the SMS gateway services. The SMS gateway in India makes mobile marketing smooth and fast. There is a software that needs to be downloaded and the messages can be sent from a PC. The SMS are composed on the computer and sent to various mobile phones just with a single click.

The companies that promote mobile marketing have a particular target group in mind. Their marketing group puts together a list of names that could be their potential clients. The names and mobile numbers of these people are tabulated and a database is created. With the help of the SMS gateway, group SMS is sent out. To put it simply, the messages are sent to several people at the same time. When you send out a New Year greeting to your friends, you often type a message and send it to a group that you have created in the phone book. Here too, the same message is sent, but the group in discussion is larger. Also, the message is sent from a PC. So the process of sending the SMS is the same as sending an e-mail to a number of people at the same time. We practice this while sending an official mail. Most of us are used to sending the minutes of the meeting to all the people who attended the meeting. It may be 5 people, or 30 people. But the online messaging system allows you to send the same message to a few hundred at the same time without having to worry about the traffic.

This process is cheap and effective. Depending on the number of messages the SMS gateway allows to send, the numbers can be decided. But on the whole, this process of sending cheap bulk SMS works wonders for the advertising world. In very little investment, the product details reach the potential buyers and at times, they even bring in business.

by: Srinivas Sakhare

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