The Technology Used By Exhibition Contractors

Trade fairs and exhibitions often play host to companies attempting to outdo one

another by producing the most outrageous and noticeable displays possible. Exhibition contractors play a major role in ensuring that businesses can achieve the best visual representation of themselves in order to potentially attract new customers.

Visual media is at the forefront of sales and marketing in the current media-rich age. Finding a way to incorporate audio, video and interactivity into your company's public image can prove to be enormously beneficial for transmitting your messages to the wider public. At trade fairs, expos and exhibitions, businesses attempt to use new technologies to help promote what they do and to draw in customers who wouldn't ordinarily have an interest in their products or services. Exhibition contractors can give your company's display a professional edge, particularly if you opt for some of the advanced presentation methods they make available.

Electroluminate Panels are one of the most popular devices currently being used to jazz up a display. They offer an attractive alternative to simple posters, with their flexibility in shape and 3D application making them versatile. Electroluminate paper transmits light using organic phosphor crystals that are sandwiched between two conductive layers. When an electric charge is applied this allows the sheet to emit light, creating a stunning visual effect.

Another technique that exhibition contractors favour to help promote their clients is interactive projection. This is increasingly popular amongst the high end market to demonstrate the contemporary nature of your company and to invite people to become a part of what you do by enjoying the interactivity of the projections. Much like the smartboard used in a lot of schools, an interactive projector can transmit a projection onto any flat surface and the images will move depending on what impact is made on the flat surface by the hands or feet of the people enjoying the interactivity.

Interactive windows offer a similar effect to interactive projectors, only they use a lightweight foil which is backlit by a rear projection system. It is an excellent option to attempt to attract the attention of passersby with interactive content that can be specifically designed to match your company's goals, style and marketing strategies.

Large video displays can also have a positive effect on potential customers, drawing them in with some specially recorded material that can promote the business. Media content is crucial to the success of a business at trade fairs and exhibitions and professional exhibition contractors can help to maximise the effectiveness of these new mediums.

by: Anna Stenning

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