The Two Costs Of Being Heart Centered In Business
Being heart-centered, following spirit, connecting to Source seems to be all the rage these days in certain small business circles
. And why not? It seems so fun, so nourishing, and it certainly seems to be effective.
What gets glossed over are the costs of being heart-centered. You may already be familiar with the pain of being out of your heart in business, but that doesnt mean there arent real costs to doing business in a heart-centered way.
Dont get me wrong, your business can thrive tremendously well from being heart-centered. You can make money and have clients while still being deep in your heart. Its just that there are indeed costs, including some sacrifices you make and some corners you cant cut.
There are two costs I want to talk about today. Both affect your cash flow.
The First Cost: Fewer Sales
When youre heart-centered, it means you arent willing to squeeze every last dime out of someone. When someone is on the fence about buying from you and they ask your opinion, you give them an honest answer whether or not you get paid.
Recently a potential client emailed me, Ive been considering hiring you, but Im getting cold feet. Its a big decision. Can you really help me?
I emailed back something like this, I have confidence I can help you. Yet, if you have cold feet, make sure you check out all the options. Heres another coach I have huge respect for that I think would be useful in your situation. Check him out and see if hes a better fit.
She did end up hiring me that time, but it doesnt always fall that way.
Let me be perfectly clear: if you choose the heart-centered path of doing business, you will sacrifice some sales along the way.
The upside is that the clients who do hire you will truly trust you and be with you through thick and thin. Youll have a real relationship and not just a fee for service transaction.
Those kinds of raving fans will, of course, bring you more clients. Your business will grow sturdy in this way, but its a hard choice to make when you dont yet have momentum. I know for me, though, that every time I take right action using sacred values, I can feel a sense of wholeness and integrity in my heart that I cant really live without.
So, all in all, not too bad a cost. Lose a few sales along the way, but make up for it in the strength of your relationships.
The Second Cost: Speed
Its been said that the Divine created the world in six days. What they dont tell you is that the mystical accounting of time equates one Divine day to, oh, millions of human years. I forget the exact number, but my Sufi teacher told me once.
Working in a heart-centered way means following Divine unfolding, not trying to push things through. Sometimes things do happen very quickly. Other times it seems that were a special case study of Gods in the lesson, How to teach a human being patience.
Also, when youre heart-centered, there is a clinging to integrity and wholeness that I mentioned above. This means that we care about doing things with love. We care about being in alignment with sacred values. We care about our own hearts and our own healing.
This means that sometimes grief or other emotions rise up in the course of doing business, and those emotions can paralyze us for a time. And when that happens, you like to let them unfold. You like to honor your own needs. You dont like to stuff yourself with food, alcohol or drugs and just push through them until you have a total breakdown.
This necessarily slows down the pace of your business growth.
Of course, for this cost there is also an upside. In honoring the true needs of the heart and the Divine pacing you probably dont get too far down the wrong path. You dont make unhelpful commitments and stick to them for months or years because you are committed to pushing through and achieving some narrow definition of success.
Instead, in the slower pace, you may notice side paths of opportunities that you would never have seen if youd been going faster. When moving at the true speed of your heart, you witness and experience the miracles that are waiting for you in the spaces between your actions.
In honoring your true needs, your full being can show up and the actions you do take have much more impact than if only your head were there.
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