The Watch And The Tradition Of Giving

Lovely as it is to have such the accessible modern life

, a little of the sparkle has gone out of notable simple shopping and gift giving tasks and landmark events. Time was when a person had perhaps one coat for best, one for everyday wear. Maybe they had one hat for special occasions, one for the daily grind.

Preserving the tradition of "best" might not seem quite so trendy or necessary as it once was, needless to say it's no less relevant in terms of today's cultural and social bonds between families, friends and close acquaintances. But in an age where you can buy engagement rings from the local supermarket, what sends the right message?

The watch, as suggested by the title, is one of the most traditional practical gift choices. Of course anybody can buy a cheap watch for less than 5 nowadays, but the point here is the sensible upholding of a tradition, markedly continued with sentiment, longevity and style above frugality.

Granted, in the run up to the festive season purse strings are tight and pockets a little shallow. Classic watches from the likes of like Hugo Boss, Links of London, Gucci and Longines are perfect for the archetypal chic older generation. Now is also the time to get online and dig-in to some seasonal searching for contemporary brands like Toy Watches, Nixon and Thomas Sabo to satisfy a younger, more rebellious palette.

Bright needn't mean cheap or tacky. Men's and Ladies Toy Watches in particular are a tasteful and wonderfully colourful alternative to the traditional silver/gold/leather watch face and strap. Ranging from the 120 mark, their collections are reminiscent of Japanese manga comics and no less vivid in real life.

Preserve an element of tradition and invest a little time and money this season in a wonderful gift that's just for "best"

by: Rick Dahne

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