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The Way To A Customer's Heart With Business Birthday Cards

A good business manager is well aware that return of customers is important to show a profit margin

. The whole thing depends on creating a good impression as well as providing good and friendly service. Sending customers or important acquaintances, business birthday cards carries out this theme of appreciating them and their business.

Employees, as well as customers, appreciate being remembered on their special day. This helps them do better work by feeling they are appreciated. Clients and business acquaintances appreciate this gesture as well. Keeping a company name in the forefront of one's memory will remind him or her where to go when another contact or purchase is needed.

Having an automatic record of people's addresses and dates of birth should be in every company's file. If this is done on computer these dates automatically come up and it is an easy matter to send out these cards at the correct time. Top of the line businesses and professional people have used this method for many years to keep their name in front of their customers.

There are very few people who have not received a happy birthday card from their doctor, dentist, insurance agent and other people. Sometimes there's a card from a restaurant inviting someone in for a free 'birthday' meal. This is very wise business marketing as usually this person will bring several paying guests with them.


With the introduction of Internet businesses things have become difficult for some retail businesses so it is important that they maintain a personal contact with their customers. Personal cards are an excellent way to do this. Of course, for professional people it should be at the top of keeping in contact with their clients or patients. This is a way of building good will with the people and is often used to develop a good business clientile structure.

These birthday cards can be ordered in bulk from many companies. Obviously, they would have an appropriate greeting and the company name. It is always fitting to have a hand written signature of the President, CEO or manager even if the name is written by someone else.

The type of card to send would depend on where it is to be sent. It could be classic, elegant or funny depending on the recipient. This is an excellent, inexpensive way to keep the company or professional person's name in front of people who will be making future contact. Newspaper advertisements and pamphlets are usually just disregarded by the readers.

Although many companies send Christmas cards these do not have the general appeal of business birthday cards. Most people receive a large number of Christmas cards but not too many birthday cards, especially when they become adults. That is why these cards are more meaningful to them and will remain in their memories for a long time as coming from someone who cares.

by: George Curtis
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