The Wonders Of Technology Bring You Film Books

The Wonders Of Technology Bring You Film Books

The internet has changed the world, how we see it and how quickly we see it. Years ago we received a fairly stilted news programmes initially on the radio in cinema newsreel and in newspapers. Outside broadcasting was a post Second World War development but it was all so fairly basic.

Our newspapers were in black and white, years before the tabloid style, and television was likewise until the sixties. We had colour in film books likewise when illustrated but the world was about to change.

The Sixties saw a huge surge in pop music, much coming from Liverpool on Merseyside, the flower children of California seemed from a different planet than the formal society that was under threat. With leisure and freedom came an explosion in the fashion industry and it remains arguably the most competitive industry in the world.

These were all changes that could be described as revolutionary but the internet, and to a lesser extent satellite television has changed life forever. The world has become as small as a village a century ago. There is one huge market place for everything.

We live in an age of celebrity because of the shrinking size of the world, and the increased fame of prominent people as a direct consequence. Years ago we could see the stars infrequently on film books and magazines but they are now all pervasive.

A sports star now has a world audience if his sport is popular. Soccer probably heads the list of sports worldwide but the leading golfers and tennis players have a commercial value well beyond their earnings in competition. Brands scramble to get their endorsement for products and they pay a large price for the privilege because they realize the impact these sportsmen have made on a whole audience.

Film stars also command both huge salaries for films expected to gross millions at the box office. Those stars association with a product such as perfume will receive a seven figure sum simply for their name, there is little effort involved in their filming a commercial or being photographed for a magazine.

The internet boosts their status even further with information on all possible topics at our finger tips. We can learn about any subject we like, we can find instant answers to resolve an argument about something statistical, or to jog the memory when only vague generalities remain in the mind.

The printed word has lost its magic with even the newspapers updating as the day goes on, making their printed copy obsolete before it even hits the streets.

It is a medium that marketing executives are well able to use to reinforce their brands and ensure ongoing sales the consumer can be reached through social networking sites on a scale and at a speed never thought possible in one's wildest dreams. The internet has been the making of a new level of millionaires from those who have devised it to those whose skills in using it have found a responsive audience and market.

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