The "Exploding Sales" Phenomenon - How One Business Flyer Can Change Everything

The "Exploding Sales" Phenomenon - How One Business Flyer Can Change Everything

While it is true that large chains seem to own the market, that doesn't necessarily need to be the case. Remember, those chains started out just like you did. They also had to compete with larger businesses to get where they are now. The only difference is that they probably had a broader vision and invested heavily in advertising to gain exposure on a much greater level. You can do the same thing on whatever level you choose to reach with the proven success rate of flyer advertising. Your business can literally 'explode' by utilizing time tested techniques that have resulted in skyrocketing many establishments to the top of their market.

One thing that those large conglomerates are expert in is reaching people with a 'you' message. Your flyer must be crafted in such a way as to provide some kind of benefit to the consumer. The average consumer doesn't care about what your product or service can do; they want to know what it can do for them. You've heard the old sales adage, "Give them what they want and they'll buy every time." That is amazingly true. Of course you can't give away the shop, but you can convince them that they need what you have to offer and that you are the only business that is able to provide that for them. In fact, you are proving that right now by getting your message to them with a flyer that is designed to show them how important they are to you. Use market analysis to get as personal as you can. People want to be important and you can give that to them!

Consider for a moment the advertising campaigns that sent McDonald's and Burger King over the top. One used a slogan "Have it your way!" while the other emphasized "You deserve a break today..." Both mega corporations literally exploded to the top of their market with that one campaign. Display your 'you' slogan in a place of prominence on your flyer and watch the traffic pour in. Flyer advertising is a call to action and the primary response you are seeking is increased business.

There are many great ideas for printing successful flyers in the Industry Resources section of your flyer printing company's website. Utilize this information and apply the 'tips' and 'tricks of the trade' to get started. If you have never designed a flyer before there are templates you can follow or you can try a free online flyer design tool like U-Design. If you need additional help, contact a graphic designers to create the flyer for you. Printers can also assist you with distribution and if you opt for a direct-mail flyer, prices can be less than the cost of a single postage stamp per flyer. Flood your market area with an artfully crafted flyer that focuses on an effective you message that calls the reader to respond. That's what the "exploding sales" phenomenon is all about - response.

Chris Barr is a marketing professional and graduate of Christopher Newport University. His areas of expertise include direct mail, internet marketing, copy writing, SEO, and new business development. Chris currently serves as Marketing Director for Taradel LLC in Richmond, VA.

Copyright 2010 Taradel, LLC. All rights reserved.

POST COMMENT

Right Business for You FacebookProfits On Steroids Review-Making Money and Running A Business From Facebook Thermal Paper Rolls In Business Buy a Business A Few Things to Remember in Designing Business Calendars Cash loans with bad credit-Easy for bad creditors to avail money Urgent Cash Loans Emergency Same Day Funds Best Small business ideas and tips Business Process Management Goals The Advantages Of Using Thermal Paper For Business Purposes Business awareness Mobile Advertising – A Smart Strategy For Any Business Improve Business through Corporate Sales and Negotiation Skills Training