The cheapest advertising for shops

If you have a clothing retail business it is likely that you will be bombarded with people

, either on the phone or walking through the door who want to sell you advertising space, and they can be persuasive. The theory is that the more people you tell about your shop, then the more people will walk through the door - and the more people that walk in the more you will sell; simple. This process does make sense but before you think of putting your hand in your pocket and buying advertising, take a good look at your shop because you could be wasting your money.

The cheapest advertising space is free. As well as taking a little advertising space in the local paper, you should remember you have a whole shop window to advertise what you are selling - and you already own it. Getting your shop window looking fantastic should be taken seriously, because it makes the difference between people walking past or walking in. You might need one or maybe two mannequins perhaps, depending on the size of the window, and of course if space is limited you can use a bust or torso.

Here at Morplan we have been supplying mannequins and shop fittings for years and our customers tell us that investing in a flexible form is worth every penny. As you can move the arms and legs, the whole window can have a fresh new look each time you redo it rather than merely changing the outfit on the form. This catches the eye of people who walk by regularly who would otherwise stop seeing your window as they become familiar with it. By giving them something new to catch their eye they will look at your window and visit more often. Use your free advertising space well.

The cheapest advertising for shops

By: Arthor Greenwald

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